The Business of Real Estate
More Marketing =
More Money
Crystal Han from 360 Investments Reveals How to Get the Most Bang for Your Buck
D
oes more marketing really
equal more money in the
real estate industry? Real
estate buying, selling, list-
ing, lending, investing,
holding, wholesaling, flipping, rehabbing,
developing, inspecting, appraising, insur-
ing, and closing are all considered a busi-
ness; and to make it a profitable business,
one must focus their time, energy, efforts
and resources marketing its business’ prod-
ucts and/or services to its target audience.
You must first consider what your business
is offering to its customers and figure out
what will set you apart from the competi-
tion. The most important element is de-
termining your mission and to create your
unique mission statement that will reflect
who you are, what you do, and why you do
it. There are so many marketing strategies
you can utilize in your real estate business
and the more you do, the more money will
flow to you.
Branding. Creating a brand that
your customers recognize
with a name, slogan
and/or logo is a
great tool many
companies use
to
separate
themselves
from
their
competition.
It is also highly
recommended
to consult with
a patent and trade-
Realty411Guide.com
mark attorney to make sure your branded
name, slogan, and/or logo are available to
register. Also, start to check out domains
with the brand name to make sure “.com”
or “.net” is available as well. Your brand
should symbolize your business iden-
tity and follow your mission. Market your
brand through business cards, promotional
products, brochures, stationary, car magnet
and/or car wraps, stickers, banners, and
anything else you can think of.
Our company name, 360 Investments®
was created to represent an all encom-
passing real estate investment company
that provides all the tools, research, op-
portunities, education, and contact sources
to our selective client investors accepted
into our circle. Our company name and
logo has been registered with the US
Patent
and Trade Mark Office so no
other
similar names or logos can be
used.
We spent a lot of money pro-
tect-
ing our marks and we consider
it a wise investment.
Advertising. There are
many ways to advertise
your business to reach
its target audience
such as TV/Cable,
Magazines, News-
paper,
Radio,
Emailing Cam-
paigns, Mailers,
Postcards, Letter
Campaigns, Door
Hangers, Google
Ad words, sponsored
PAGE 46 • 2011
links and banners, Facebook Ads, and much
more to choose from. Determine what fits
your budget and remember that repetition
is key, meaning repeating your advertising
methods at least 5 to 7 times before seeing
the fruits of its labor. Our company under-
stands the importance of advertising and
therefore continues to spend advertising
dollars in magazines like Realty411, email
campaigns/eblasts, and mailers. Title rep-
resentatives are a great source to get farm-
ing list/packages with tailored information
to target your mailing campaigns such as
letters to all out of state owners who may
be distressed and motivated to seller their
property.
Online. With the internet accessible to most
people these days, it has become increasing
popular to use online marketing strategies.
First and foremost, your business should
have a website with information about your
company, product, services, experience,
background, and contact information.
Your web pages should include coded
key terms for proper search engine optimi-
zation (SEO) so that potential customers
can find your website based on the words
searched. Send out content rich newslet-
ters to keep them up to date with news,
events, announcements, and information.
Another popular approach is to create a
blog that uses key terms in its title entry
and have important words in the description
following the title. Social media networks
such as Twitter, Facebook, LinkedIn, and
YouTube are great tools you can use to
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