Realty411 Magazine Featuring Patty Arvielo - New American Funding | Page 55

ing to the original design concept for crowdfunding
– the platform specializes in connecting local investors
with local projects. Vadim explains that “failure to
localize investing was a major flaw in other platforms.
Now investors can confidently and efficiently invest in
real estate in the neighborhoods they know, understand,
are comfortable with, and want to be engaged in.”
The platform has been expanding from neighborhood
to neighborhood in Northeast Ohio to offer new oppor-
tunities and revitalize communities. Recent projects
have included fixing and flipping single family rentals,
creating turnkey rentals, new development, and small
apartment buildings.
Investments are short-term with an average timeline
of around 6 to 12 months. With a minimum investment
of just $1,000, and some projects paying monthly
yields, this provides a great platform for investors to
test drive the results before putting in more capital, and
more deeply diversifying portfolios. CEO Vadim says
that “this has really helped investors to lower risk, and
enables them to invest in 20 different local projects,
with the same amount of capital they might have barely
been able to enter one investment outside of their com-
fort zone.”
One critical feature that other crowdfunding plat-
forms forgot or failed to include that you’ll love at
Brelion is social functionality. You’re not just a faceless
icon in the crowd here. You actually get to engage with
others investing in the same projects, and to communi-
cate between organizers and capital investors.
Brelion is open to both accredited investors with
money to invest in local real estate projects, as well
as local investors seeking capital for their projects.
According to Vadim, “the platform’s intense local focus
enables the team to quickly and accurately evaluate
the safety, value, and profitability of deals investors
want to raise money for. They are all just a few min-
utes away. No other platform can say that. To speed up
the approval and funding process the firm has created
a proprietary algorithm which incorporates 25 plus
different metrics for evaluating deals.” The team is so
confident in the system that Mr. Kleyner says he has
personally invested his own funds in every single deal
promoted on the site.
Realty411Guide.com

One critical feature that other
crowdfunding platforms for-
got or failed to include that
you’ll love at Brelion is social
functionality. You’re not just
a faceless icon in the crowd
here. You actually get to en-
gage with others investing
in the same projects, and to
communicate between orga-
nizers and capital investors.
Back-end support for fundraisers also includes
introductions to investors, facilitating project updates,
fulfilling accountability to investors, and dealing with
taxation and bookkeeping.
DELIVERING WHAT BUSY
PROFESSIONALS NEED MOST
We were fortunate to track Vadim Kleyner down be-
tween working on real estate projects and speaking at
Notre Dame where he has been helping a new genera-
tion of student entrepreneurs understand the science of
marketing. In fact, before stepping into the real estate
industry full time Vadim had a strong career in IT and
big data.
As a busy technology professional himself he want-
ed to invest in real estate. There just weren’t any viable
platforms around. He says “you had to get out and do
it yourself, and buy properties, and be engaged in the
industry every day.”
That’s a luxury most busy professionals don’t have
today. So Brelion was born to enable them to invest
in great projects, close to home, but with the ease of a
few taps on a smartphone.
Discover the platform’s current investment opportuni-
ties at www.Brelion.com
PAGE 55 • 2017

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