Realty411 Magazine Featuring Patty Arvielo - New American Funding | Page 46

PLANNING YOUR BUSINESS
FOR YOUR BEST NEW YEAR!
by Tom Wilson
CEO and Founder of
Wilson Investment Properties
D
o you plan your business,
or does your business
plan you? Day to day
tasks can push you further
and further away from achieving your
goals without a solid business plan
to keep you focused in the right direction.

A business plan’s value is primarily in the process of
creating it — in the thought processes it takes to really
understand your business and where it needs to go —
not in the end plan. A written plan doesn’t have to be
long to have value. Let’s step through the elements
that will result in a thorough plan to get your business
off to the right start or move your current business to
greater success.
Realty411Guide.com

THE BIG PICTURE: MISSION AND
VISION STATEMENTS. State your
product or service, market, size, location and
business approach. What will your company
look like in three years? This is your elevator
pitch to state what and who you are.
PRODUCTS AND SERVICES. Define
your product or service in detail. What are the
features and benefits that will make it unique
from your competition? What are your price targets?
How much volume and growth are you planning?
MARKET ANALYSIS. What are the characteristics
of your market sector? What is your specific target
market and demographics? Who are your competitors
and what are the pros and cons of their products and
business?
PAGE 46 • 2017

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