Realty411 Magazine Featuring Patty Arvielo - New American Funding | Page 13
You only have so much time... Think about it, if
you go to a networking event that lasts four hours,
you can only speak to a a limited amount of peo-
ple. If each interaction lasts 20 minutes, that’s three
people per hour. In the scenario I pose, that gives
you about 12 people to speak to. Think about it:
That’s only 12 people in a four-hour event. That’s
assuming there is no down time between each in-
teraction. In reality, you probably only have nine to
10 people to connect with. The key to networking
is time management. Spending time with someone
who cannot further your objective is fruitless. So,
begin by speaking to people who can actually help
you further your business interests.
The issue that I observe
is that most people who
are at networking events
are most concerned with
talking about themselves.
Why people do this is
something I have never
been able to understand.
Remember, you only have
time to speak with nine
to 10 people. First, nev-
er speak about yourself,
but rather ask questions
of your connection. Your
connection will tell you
very quickly what they do,
how they do it, and if there
is a fit for a relationship to
develop.
When I meet a new con-
nection, I ask questions.
This enables me to determine if this connection is
aligned with my business model. Obviously, you
would not spend time with a buyer of a BMW, if
they are looking for a Toyota.
I spend a total of three minutes with a new pros-
pect. I call this my three-minute rule. If after three
minutes of asking pertinent questions I determine
the prospect is a possible fit, I continue to do my
fact finding. This concept allows me to spend my
time wisely. Remember, people love to talk about
themselves; they will provide you with all the in-
formation you need very quickly. If after three min-
Meet The Most
Interesting Man
In Hard Money
TIM HOUGHTEN
L
eonard Rosen is the CEO of the Pitbull
Conference, and one of the most respect-
ed men in the money business. Meet the
legend…
Rosen’s persona may have easily been
coined to emulate
the hit series of Dos
Equis commercials
claiming to feature
“The most interesting
man in the world.”
Yet, there is a lot
more to this financial
guru than could be
crammed into a short
TV commercial.
Leonard is cer-
tainly a sophisticat-
ed guy, and there’s
a lot more to him
than most proba-
bly realize. He is a
popular professional
on LinkedIn; he has
almost 24,000 con-
nections. He attend-
ed the Shattuck Military Academy until 1974, and
and won the Brazilian Jiu Jitsu Championship in
2012.
If you haven’t caught him in the news yet,
you’ll discover he is both a frequently called upon
market analyst and media maker. He has been a
talk show host on The Financial News with Leon-
ard Rosen, a contributor to NBC’s Newsvine on
the topics of real estate syndication and private
equity funding, and a news anchor for the Finan-
cial News Network.
When he isn’t in the air traveling or producing
on the air, you might find The Most Interesting
Continued on pg. 33
Continued on pg. 33
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