We Made It Happen! pg. 90
is definitely of the essence. They say
it’s all about location, location, location
where investing and learning is all about
timing, timing, timing…” Their first
deal, ‘Driving for Dollars’, meant finding
a motivated seller left with an estate they
wanted to unload. That’s where the Good-
en brothers stepped in. Though the sellers
originally wanted $220,000, the Goodens,
using their joint skills, were able to talk
the sellers down to a more reasonable
not so long ago? Absolutely. First, and
foremost, networking matters. It’s how
you learn leads to go after - and pitfalls to
avoid. Eric tells, “Yeah. I was working for
a hard money lender. That was how I got
introduced. But even still, transitioning is
to have it in my own business. I still need
the resources, I still need the education
and I still need the mental steps.” Ongoing
resources, ongoing education: a proven
recipe for investing success? It seems
like this is
one recipe
For their part, they were able to quickly
that really
wholesale the deal and walk away with a cool cooks up
$50,000 in cash earnings as an assignment fee. measurable
success for
this family
selling point of $200,000. The property
of go-getters.
sold right away.
Eric goes on to say “put together a
For their part, they were able to quickly business plan - and follow it.” He follows
wholesale the deal and walk away with
up, “We decided to put something of a
a cool $50,000 in cash earnings as an
business plan together before we start the
assignment fee.
business so we can clearly know what
Do the GoodEnvestors have any advice we were doing, what was going to be
to share with first timers like they were
our focus and what we were going to be
Realty411Guide.com
PAGE 94 • 2014
focusing on.” Now, GoodEnvestors does
what he dubs, “farming his market.”
What is driving for dollars? It’s driving
to find properties that may just need a
seller. As Eric stated, “when opportunity
presents itself, you definitely have to
have the sense of urgency and be able to
respond and react to something because
sellers are motivated, they are emotional
and they need a solution to their prob-
lem fast.”
Finding education. Finding sellers.
Finding deals. Making true cash happen.
When it comes to to the world of real
estate investing, these ambitious broth-
ers have it down pat. As they close their
next deal, they remain ambition about
their future. According to Eric, creativity
is key, as he says, “So you have to be
creative out here. It’s very competitive.”
Competitive, yes - but the Gooden
brothers have a lot of balls in their court
- from expertise, knowledge, a true fam-
ily bond and an ambition that literally
drives them from one deal to the next.
v
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