strategies that produced like virtual cash
machines (cha-ching) are quickly wan-
ing in their effectiveness (uh-oh).
The market is indeed shifting, and
is quickly leaving those “analytics
driven” investors behind. If you intend
to survive as this market continues its
metamorphosis, you’ll need to sharp-
en your ingenuity and get back to the
basics of driving a marketing and sales
based organization. You’ll need to not
only analyze leads, but create and close
them. Your skills will be required to
stretch far beyond running numbers and
making faceless offers. Real estate is,
and always has been to varying degrees,
a people business. Well the people are
becoming the focus, and not the byprod-
uct.
cease all investing and wait for the next
cycle of low hanging fruit? Absolutely
not! Quite the opposite, because we,
and they, know when one door closes,
another one opens – and open it has.
As the quick-flipping type transactions
slow down, these investors are now
looking to allocate the money they’ve
made over this past foreclosure boom
into cash flow properties. Cash flowing
properties are today’s gold mine. These
investors are moving fast, too. They’re
moving fast to beat the dropping cap
rates. But with over 3,000 counties
in the United States, you don’t think
they’re just pulling out a map, plunking
down a finger, and investing willy-nilly
do you? Of course not! These are savvy
I mean by THAT. This new market is
one where the fast will beat the slow,
REGARDLESS of the investor’s size.
Hail to the little guy, we’ve got a fight-
ing chance. Because the little guy has
the ability to move fast, faster than the
big guy, the little guys have an oppor-
tunity they haven’t had in years. And,
if the little guy moves fast enough,
he’s not only got a chance, he’s got an
unfair advantage. The faster he moves,
the greater his advantage becomes.
The ability to move and change di-
rections quickly and efficiently is one
point where the big guys will always
be at a disadvantage. Those hulking
institutional investors are positively
sloth-like when it comes to the speed in
The market is indeed shifting,
and is quickly leaving those
“analytics driven” investors behind.
The good news is, the “first
adopters” could come out on
the other side more prosper-
ous than before. The bad
news (for those resting
fat upon their laurels)
is, in order to prosper
in this shifting and
emerging market you’re going to have
to work. You’re going to have to work
hard, and you’ll have to be very good at
your work.
However, there is a silver lining. The
media hasn’t picked up on this shift yet.
So, it’s very fair to say that the gener-
al public hasn’t either. Now, if you’re
starting to piece together the big picture,
you’ll recognize that there is a huge
insider’s opportunity here.
Here’s what I mean…
A small number of discerning, percep-
tive and very successful investors that I
have the privilege to associate with on
a regular basis have confirmed my ob-
servations. SHIFT is indeed happening.
You didn’t think I’d lead you astray on
that point, did you? Of course not!
which they can respond to change.
So, where are they going? You, the little guy who’s willing to put
rubber to road, you’ve got a shot - one
that you haven’t had in a while. You’ve
got an opportunity; we’ve got an op-
portunity.
Since I thought you might want to
know, I had my team over at Cash Flow
Savvy put together a free report for you,
The Top 10 Cash Flow Markets of the
Emerging Economy. You can access it
gratis by going to TopTenCashFlow-
Markets.com.
However, before you skip off to down-
load your copy, I have another piece
of good news for you - you’ll want to
make note of this.
We’re also (thankfully) shifting out of a
market where the big has routinely beat
up on the small. It’s been tough on the
little guy, I know it. The bigger inves-
tor, the institutional investor, has had
an unfair advantage for the last several
years. Well, as they say, what goes
around comes around, and here’s what
So, do you think these rather (very)
successful investors are planning to
Realty411Guide.com
investors; they’ve got a plan.
PAGE 85 • 2014
It’s in your hands now. So, will you sit
and wait, or will you step up and grab
it?
v
Matt Theriault is the founder of Cash
Flow Savvy – helping investors like you
move quickly in a changing market by
providing access to his existing team
and resources to assist you in acquiring
Cash Flow properties with BUILT-IN
equity all across the country. As prom-
ised, get your free report that reveals
The Top Ten Cash Flow Markets of the
Emerging Economy by visiting TopTen-
CashFlowMarkets.com
reWEALTHmag.com