How the Gooden Brothers
$75K Profit
by Hannah Ash
Got Their Start in REI
T
rue Financial Freedom is what
drives most investors. The desire
for monetary success is certainly
what drove the Gooden brothers out of
the 9-to-5 grind. About a year ago, Eric
Gooden worked as a marketing director
for a hard money lending company in
Los Angeles, but he aspired to do much,
much more. Gooden followed his desire
to start his own real estate investment
business. He formed GoodEnvestors,
a self-described “real estate solutions
company,” with his two brothers, and
they have already closed their first deal
tractor - GoodEnvestors live by the idea
that “teamwork makes the dream work.”
For GoodEnvestors, this mantra that team-
work rules the roost clearly proves true.
GoodEnvestors clearly believes in good,
GoodEnvestors clearly believes in good, solid
education. Before founding GoodEnvestors,
Eric and his brothers devoured every real
estate resource that presented itself to them.
and are already approaching the finish
line on their second in lightening-fast
speed.
With an eye toward helping sellers
through what can be difficult times,
such as a foreclosure, a forced sale
due to the loss of a loved one, sitting
on a tough sell due to a stalled market,
etc., GoodEnvestors walk their clients
through the entire process with a sen-
sitive approach that makes them truly
stand out…..Drawing upon different
skill sets - Eric’s background as a mar-
keting director, one of his brothers is a
broker and the other is a general con-
solid education. Before founding Good-
Envestors, Eric and his brothers devoured
every real estate resource that presented
itself to them. According to Gooden, he
and his brothers “plugged in to different
information, different events, to Realty411
. . . We got the information, we started
going to different workshops, to different
seminars, and plugged in with Anthony
Patrick and Duncan Wierman. We are just
plugging in and soaking up as much in-
formation as possible so that we can make
intelligent moves.”
Eric highly recommends the merits of
self education and praises the book Think
and Grow Rich. He advocates, “Read that
book, follow it to the end. Every success-
ful millionaire, every successful business
person I know has that book in their
library . . . focus on what you want, be
determined and never give up. If you want
to be unstoppable, never stop.”
The Goodens willingness to learn and
make intelligent decisions helped them
start off on firm ground. As Eric says,
“when starting your business, I highly
would suggest putting together a business
plan. We decided to put something of a
business plan together before we started
the business, so we could clearly know
what we were doing, what was going to
be our focus and what we were going to
be focusing on. So we put it together. . .
and we went ahead and made it happen.”
That burning desire to “make it happen”
and their extreme focus led the brothers
to do what they call ‘Driving for Dollars’
and to land, as a result of this, their first
transaction.
Eric states, “Teamwork definitely
makes the dream work.” For these ambi-
tious brothers, this mantra certainly rings
true. Pooling their skills and resources,
the Goodens were able to make magic a
reality. As Eric commented, “ Time
Continued on pg. 94
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PAGE 90 • 2014
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