does, it’s obvious that she is not your average real estate
investor, but rather a shot of adrenaline in a challenging,
slowly recovering market.
orn and raised in Cincinnati, Ohio, Missy
focuses on properties in her home area:
Butler County, Ohio, and close surrounding
communities. Her target market is strategi-
cally located between the two large cities of Cincinnati
and Dayton. When asked about her choice to invest right
where she lives, she said the numbers make great sense
and then quoted Mark Twain, saying “when the end of
the world comes, I want to be in Cincinnati because it’s
always twenty years behind the times.”
The joke here, obviously, is that Missy and her
version of investing are anything but behind the times.
Boring but brilliant, low-hassle real estate is her aim.
She believes exciting real estate markets can be costly.
Employing what can best be described as “automated
real estate,” she has perfected the formula for purchas-
ing property, yielding maximum return on investments,
and even the tenant-finding process. One of her web-
sites, www.RetireWithRealEstate.biz, offers access to
Missy’s latest offerings — complete with a “Crazy Cash
Sheet” that presents the numbers in a straightforward
manor, just the way Missy believes investing should be.
No mysteries or hidden costs. This brand of upfront,
honest, low-risk investment is a defining characteristic
of Missy’s strategy and has helped forge strong relation-
ships with all of her investors.
Another example of this visionary’s brilliance? When
it comes time to fill properties with qualified tenants,
Missy once again turns to automation by using lock box-
es to show properties. This practice allows both landlord
and tenant to avoid “feelings over facts,” as prospec-
tive tenants can inspect the property on their own, and
landlords pick tenants strictly on unbiased data, such as
employment, rental history and income, rather than on
their personal impressions. This also avoids the possibil-
ity of discrimination. She also found another ingenious
use for the lockbox, Missy has found that placing empty
lock boxes on the doors of tenants with delinquent rent
balances helps to kick start communication and avoid
the dreaded phone dodge game — tenants are quick to
contact landlords when there’s a fear of being locked
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out. The locks are never changed, the lock box is empty, but
the tenant avoiding collection calls doesn’t know that!
Combined with the exceptional systematic approach to
landlording, buying and selling properties, and managing
over 700 rental units, Missy McCall-Hammonds is also
author of Landlording Without Losing Your Mind and The
Ultimate Business Guide for Real Estate Entrepreneurs
(with Vena Jones-Cox). It makes sense that Missy is also
a highly sought after public speaker at conferences and
investment property showcases. For Missy, these speaking
engagements offer her additional platforms for her goal
of raising the standards of turnkey investing and teaching
landlording professionalism. Her success in such endeavors
can be traced to her commitment to honesty and transpar-
ency. McCall-Hammonds’ strong work ethic, reflected in
her writing and speeches, has helped cultivate relationships
with long-distance investors. She is able to share with them
the ability to create positive cash flow and avoid the typical
costs of rental properties, such as vacancies, maintenance,
and management fees, all of which equates to worry-free
rental property ownership..
ne big question remains, of course: crunching
actual numbers. How much money is at stake
here? How much does it take, on average, to
buy into Butler County, Ohio? According to
McCall-Hammonds, the average property purchase price is
$120k, while the average monthly rental income is $1200.
Fannie Mae financing is available to maximize leverage.
Compared to similar areas, these numbers are quite im-
pressive and show the relative stability and affordability of
Ohio’s housing market.
Like a modern-day Willy Wonka who saw a glass box in
the corporate world, Missy McCall-Hammonds fused inven-
tive thinking with a quality product and skyrocketed above
the rest in an epic fashion. By designing her own glass
box with inspiring and innovative methods, she didn’t just
break the glass ceiling, but shattered it and in the process
has rocketed herself and her investors sideways, slantways,
long ways, and any other ways you can think of to take the
lead in today’s market. Missy is a true visionary in the real
estate world, helping secure financial success and freedom
for those savvy and willing enough to utilize the wealth and
information that she so generously shares. v
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PAGE 30 • 2014
~ Article by Hannah Ash
reWEALTHmag.com