Realty411 Magazine Featuring Lori Greymont | Page 29

sea of circumstances life gives me, I make
deliberate choices to create the life I want
now and in the future.
Linda: If there is one trait an investor
needs what is that trait?
Lori: Decision making. It’s not just a skill
needed as an investor, it’s a skill needed
in life. Decision making is a process, but
no one is teaching it. Instead people are
left to feel their way through or to develop
a process that works for them, until they
make a bad decision and then they are
stuck. I never realized how hard it was for
people to make decisions until I started
teaching real estate investing. People
get stuck at the decision stage and never
move forward, which in and of itself is a
decision. I have created a decision-mak-
ing matrix I use with my students, but it
really comes down to one simple question:
Which decision are you going to regret
more at the end of your life? The time you
waste waiting to make the perfect decision
is time that is lost because “Time is the
only thing in life that we never get back.”
If you make a decision and you lose mon-
ey, you can earn that money back. So what
if you make a mistake? Try again. If you
let time slip by and you never try, you are
left with regret. I want to live my life to
the fullest — that sometimes means fail-
ing, but you can never find out if success
is there if you don’t try.
Linda: Is real estate investing for every-
one?
Lori: I personally think it is, if you are
looking to build wealth. When you look
at where most of the wealth is built, you
will find it is in real estate — for several
reasons: It’s real, it’s insurable, it’s in
demand, it appreciates in value faster than
inflation as an average, and it can be lev-
eraged. You can’t do that with traditional
investments like stocks, so it’s safe if you
invest with the fundamentals in mind.
Linda: Have you encountered any chal-
lenges that you think are unique to being
a woman in real estate?
Lori: In my current business, I often work
with contractors that are rehabbing my
homes. I have been rehabbing since I
was a teen, meaning physically doing the
work. So now that I am the owner hiring
the work to get done, it’s not uncommon
for a contractor to offer a solution that
costs more than necessary.
Realty411Guide.com

The riding trails near her home offer
Lori the tranquility she needs to balance
her busy life as a local real estate leader.
I will listen. Then I tell them how I
would like it done and pretty much don’t
leave any ambiguity that I am correct. I
usually get the response of “Oh, I didn’t
think of that,” or “Yes, that will work.”
Unfortunately, there are some people who
have an issue with a woman directing the
job. I’ve learned to part ways amicably
and move on. There is no value spending
valuable energy trying to change their
opinion.
Linda: What do you love most about
investing in real estate?
Lori: Making a difference. Our mission is
to add value to people, homes and com-
munities. Real estate is the one business
that encapsulates all of that. I especially
enjoy helping people over their fear of
whatever is holding them back from cre-
PAGE 29 • 2015

ating the life they want. This starts with
one decision on their part to make real
estate part of their portfolio, and then we
go from there. I also enjoy the hunt of the
deal. I love cash flow each month off the
properties. It comes down to improving or
adding value to make a positive impact.
Linda: What is your biggest accomplish-
ment so far?
Lori: Besides raising my children in the
business along side of me, my biggest
accomplishment has been making a differ-
ence that can be measured. We have trans-
acted over 1,600 properties since 2010 and
in each case we feel we have added value
to the people in the transaction, the homes,
and the communities. When people were
Continued on pg. 62

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