Realty411 Magazine Featuring Lori Greymont | Page 19
fact, most Californians don’t even know the term! They only
know appreciation (or devastation when the market turns).
They do not know the concept of investing for monthly
passive income because it simply doesn’t exist in high-priced
markets.
CREATING A MUCH BIGGER BACKYARD
While many “real estate gurus” say that people should look
for investments in their own back yard, unfortunately that
doesn’t work for people who live in high-priced markets.
But thankfully, we live in a world that has become much
smaller thanks to technologies like Google Earth, cheap non-
stop flights and the ability to send photos instantly via your
phone. The need to drive by your property every day has
become obsolete.
At Real Wealth Network, we believe in having a much big-
ger backyard! We search the entire country for areas that are
ripe for investment. We look for areas with job and popula-
tion growth, affordability and landlord friendly laws. Mostly,
we want to invest in these areas where rents are much higher
than the expenses so that investors can pocket the difference
as monthly passive “cash flow.”
It’s a Seller’s Market in California – Time to SELL
and EXCHANGE for Something Better
The way to get rich is to buy low and sell high.
If you already own real estate in a high-priced market, this
is a good time to SELL since you can ask for top dollar and get
multiple offers. Then, with your profits, you can turn around
and BUY LOW in areas that are still up and coming.
We are currently helping many of our Real Wealth Network
members to take advantage of the IRS 1031 exchange that
allows them to sell their low-performing investment proper-
ties and exchange them TAX DEFERRED for much higher
cash-flowing property. They are thrilled to discover they can
triple and even quadruple their monthly income, and in many
cases, are able to retire NOW, years and even decades earlier
than they expected!
Passive investment in real estate can be one of the most
powerful options available to the average person.
Want to learn more? Visit RealWealthNetwork.com for free
education, mentoring and a strong, trustworthy network to
help you learn more about your options and maximize your
returns. We can help you find the best markets for investing,
and introduce you to experienced property managers, turnkey
income property providers, syndicators and highly reputable
real estate agents nationwide.
The
purchasing
power of Hispanics is
projected to grow to
1.5 trillion by 2015 a $500
FREE ISSUE
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Vol. 2, No. 2, 2014
Passive Income for Today & Tomorrow
PRICELESS
FirstKey Lending
Offers Investors
Unique Options
Y
ou Asked, They Listened:
FirstKey Offering More
Ways to Finance Your
Investments.
A year ago, New York-based FirstKey
Lending was the first to step into a
new financing space – making capital
accessible to small- and medium-sized
investors in one- to four-family resi-
dential rental properties nationwide.
The financial firm’s Chief Execu-
tive Officer, Randy Reiff, says the
firm purposefully positioned itself
to “invigorate the small and middle
markets” and to “empower smart,
entrepreneurial investors to build and
optimize their portfolios and busi-
nesses.”
The financial backing of Cerberus
Capital Management, L.P., one of the
country’s largest private investment
firms, gave FirstKey the opportunity to
hit the ground running while focusing
its attention on developing the prod-
ucts its customers needed.
Following the successful introduc-
tion of its Conventional fixed- and
floating-rate loan products for larger
investors needing $5M to over $100M
in funding, FirstKey launched its
Express loan product for investors
seeking loans of $5M or less in late
2013. That product has delivered in a
big way. “We’ve been thrilled at the
response of real estate investors to our
Express product, which we were able
to introduce in an affordable way by
streamlining the documentation and
closing processes,” Reiff said.
These Express loans offer inves-
tors reduced borrowing costs and a
much more efficient process than was
previously available to these owners
so that they can buy additional one- to
four-family properties, refinance their
existing debt or cash out.
Reiff said that FirstKey has seen
strong demand for its products and
only expects that demand to increase.
“Our business is accelerating as more
and more customers – most of whom
have historically had only limited ac-
cess to this type of financing – become
aware of the variety of products First-
Key offers,” Reiff noted. “Histori-
cally, less than 25% of the borrowers
we are targeting have availed them-
selves of financing of any type. We’re
very excited to see that number grow
as the rental finance market continues
to expand.”
Reiff also pointed out that FirstKey
offers products to accommodate a
number of different types of inves-
tors. “There’s been a lot of focus
recently on the very large investors
in the one- to four-family residential
rental properties, but it’s important to
remember that the largest segment of
this market is represented by the more
entrepreneurial owners who may own
as few as 10 properties or less,” Reiff
said. “These owners typically have
strong ties to their communities and
are looking to grow their portfolios in
a disciplined fashion over time. We’re
here to make sure that these local
investors have the opportunity to grow
and develop their investments.”
FirstKey couldn’t have had better
timing in coming to market with a
lineup of new mortgage loan products
aimed at the small and middle market.
Looking to fill the void in afford-
able investment housing financing,
FirstKey has provided the fuel for real
estate investors to make it happen.
In addition to the successful launch
of the Express loan product, FirstKey
continues to be the market leader in
Conventional loan products geared
towards larger investors as well.
What’s more, CEO Randy Reiff
shared an exciting new loan pro-
gram being rolled out for small- and
medium-size investors in an exclusive
interview with Realty411 magazine.
Randy Reiff, CEO of FirstKey Lending
FirstKey Lending closed
dozens of Express
and Conventional
Transactions recently.
$1,659,000
41 Properties located
in TX, OH, GA
$4,000,000
76 properties located
in NC, SC
$9,750,000
85 properties
located in CA
$18,500,000
340 properties
located in FL, GA
$32,00,000
450 Properties located
in FL, IN, MD,
MN, NC, TX
Billon increase from 2010.
Are you ready to connect
wih the Hispanic
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FirstKey Lending
Bridge Loan Features:
Loan Amounts: $10M+
Rate Type: Floating
Loan Term: Up to 18 Months
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Interest rate: Competitive pricing
*Higher on a case-by-case basis
FirstKey Lending Express
Fixed Loan Features:
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Interest rate: Competitive pricing
For more information, please
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Continued on pg. 21
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