Realty411 Magazine Featuring Lee Arnold from Cogo Capital | Page 67

STRATEGY
The Secret Sauce
to Managing Your Wealth...
Do You Have One?
By Anita Cooper
"To say that I was a failed investor is putting 
it mildly..."
after year. And normally, managing the asset is an 
afterthought, when it’s actually the most important part 
of the puzzle. This is because it’s what actually gets you 
the return.
“If you’re willing to commit and put the time in and 
learn the laws and regulations and create all of these 
procedures and structure, then yes, you can certainly 
self-manage.
S
teve Rozenberg, founder of Empire
Industries, LLC and full time commercial
airline pilot, knows what it's like to have your
property investing aspirations crash and burn.
     After 911, the airline industry was very shaky...he
wasn’t sure he’d have a career or be able to enjoy a 
retirement, so he started looking for other ways to grow
his wealth.
Enter real estate investing…
Like many new investors, he bought a lot of wrong 
properties...properties that management companies 
didn’t want to touch because they were low income. 
Empire Industries, LLC was born out of the need to
manage his own properties to keep his business intact.
Using the procedures and processes he’d learned as a 
pilot, Steve and his business partner ­ an IT whiz ­ 
created their property management company for their 
own preservation so that they could keep their properties
afloat.
Self management vs property management
“I’m often asked if it’s smarter to self manage your
properties instead of hiring a property manager and my
answer is always that it depends on your end goal.
“So you know, many people focus so much on the 
acquisition of the deal they never think about how 
they’re going to get the return month after month, year
STEVE ROZENBERG
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