Realty411 Magazine Featuring Lee Arnold from Cogo Capital | Page 28
You see a
property online.
Make a cash
offer. Win bids.
Close ASAP.
Kent’s family’s company,
Memphis Invest, does somewhere
around 900 real estate flips a year.
In other words, he’s not one of
those gurus who bought and sold a
couple houses in the 80s or in 2008
and thought he could write a book
and crown himself a ‘guru’.
He’s known for developing
some great real estate investing
software, real estate training
programs, hosting live events
alongside people like Grant
Cardone (the 10x guy) and his
mastermind groups. He has created
the 1800SELLNOW, The
REWW Academy, Real Market
Experts and The SMART Suite
System.
If you know Kent, you know he
has a real handle on his "why", and
he isn’t the type to just sit back on
his laurels. When he does
something new, he does it with
great partners, solid funding, top
notch tech teams and specialists,
and he has people watching the
details around the clock.
The bottom line is that he
knows his stuff, he cares about
helping people get traction, he
understands what the community
needs and how to package it for
them using the best technology
(and humans) available.
We caught up with Kent just as
he landed in San Francisco to help
raise a truckload of money for what
is hands down the most innovative
nonprofit yet charity: water.
He was incredibly generous in
giving us an exclusive interview
and breaking the news on his latest
venture — one which could really
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make a difference for home sellers
and real estate investors.
Challenges in the Real
Estate Space
No matter which side of the
table you are on, there are
probably some things you’d like
to change about the real estate
transaction process.
For Home Sellers
The process of selling real
estate is still hyper-inefficient,
costly and frustrating for
homeowners.
First off, there are those huge
real estate broker commissions.
And, despite it often not taking
any more work to sell a fabulous
looking million dollar home than
a $350,000 home, the system
means you pay a lot more in
commission. Equally, if you have
a property that’s too cheap, then
agents will often tack on a bunch
of fees to make up the difference
anyway. All that to often just hand
off your property address to an
assistant to put it on the MLS.
Fair compensation for a job
well done, greater speed and
eliminating liability is one thing.
Yet, for all that agents get paid
(and a few good ones are worth
it), worse is that locking yourself
into a year long listing agreement
with an agent doesn’t even
guarantee you a single prospective
buyer, offer, or sale. How do you
plan your life and finances around
that?