Realty411 Magazine Featuring Eric Counts, Credit Nerds | Page 72

Now married for 18 years and
with two beautiful children, Counts
says that Stephanie was his biggest
champion during his difficult days.
Plus, she still helps him enjoy life
more with her soothing approach to
life: "I don't have to succeed every
single time in order for her to see me
as a success."
In fact, when things go wrong
now, like they do in every business,
Stephanie is always the first one to
point out: "Don't worry, we'll get
there next time!" Counts adds: "If
not for my wife, we would not be
where we are. She is always the one
that says, 'Keep your head up, stay
the course, and don't give up'."
He also credits the Credit Nerds'
staff for the company's incredible
growth, and an amazing business
mentor, who he says helped him
reach personal and professional
goals he never thought possible.
“Credit is a tool,
not a trophy. If
you want it to be
effective, you
have to USE it
properly,”
says Counts..
Organization
Their company, CreditNerds.com,
is located in Paragould, Arkansas, a
town of under 30,000 that sits about
an hour’s drive outside of Memphis,
Tennessee.
Eric and his wife have 13
employees that they say are the true
lifeblood of their company. Striving
to be a quality employer, they offer a
starting wage that is more than twice
the state’s minimum wage, and as a
result, all of their employees tend to
be long­term, the shortest being three
years, and the longest being their
Director of Operations, Karen
Dillon, who has been with them
nearly eight years now.
As real estate investors, we all
know that credit is one of the pillars
carrying the foundation for success.
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