Realty411 Magazine - Featuring Brandon Cobb | Page 79

Leading in Leads –

Learn About Atman Real Estate

By Bruce Kellogg

Got Leads ?

Back in 1981 , real estate agents in Silicon Valley gathered buyer and seller leads by open houses , doorknocking , “ floor time ” in the office as a receptionist , and some direct mail . None of this was sophisticated .

Things got sophisticated around 2005 , before the Great Recession , when computers started being used for “ data mining ” or “ data scraping ”.

Sellers of leads were able to access local governmental data bases for such leads as :

1 ) pre­foreclosures , 2 ) evictions , 3 ) building code violations , 4 ) probate estates , 5 ) tax liens , and more

They then sold the leads to agents / brokers and investors . Or else they licensed the software on a monthly subscription basis .

This still goes on , but it ’ s less effective now because the software is sometimes “ dueling ” with other companies ’ software . This is a mature market now .

With the arrival of social media , another source of leads has emerged .

This article presents Atman Real Estate , “ The Premier Real Estate Marketing Lead Generation Service ”, and Victoria Kennedy , its Chief­Executive Officer ( CEO ). They are leading in leads .

Victoria Kennedy

Victoria Kennedy is the CEO of Atman Real Estate , a lead­generation agency that is committed to providing more leads and closings for real estate professionals .

She is a highly in­demand speaker on all things digital marketing , and has helped many clients boost their visibility and revenue . Because of her expertise in real estate , she has been a trusted speaker and contributor to such organizations as the National Association of Real Estate Brokers

Image by Gerd Altmann from Pixabay

and Inman Connect .

In addition to running a successful marketing agency , she also has given talks , workshops , and has worked as a trusted consultant for Realtors ®, title companies , investors , and topproducing agents .

She has a degree summa cum laude from the University of Southern California ( USC ) and is located in Las Vegas , Nevada .

79