Anthony shared his best marketing tips for adapting to the new abnormal :
1 . Make Facebook Ads Great Again
You will hear many agents say , “ Facebook ads don ’ t work for lead generation anymore .” While it is true that the landscape of Facebook ads has changed , it is not true that they do not work . If you want Facebook ads to work for you , you need to rethink how you are using them .
The special ads category has thrown a wrench into the old Facebook ads strategy . Now you need to be savvier about who you are reaching with your ads . This means you need your CRM and follow up systems dialed in . But the good news is once you get those systems up and running , then the retargeting aspect can , and will , work like clockwork .
If you are just getting started , start small with a $ 10 per day budget and experiment . Your goal is to get your leads down to $ 5 or less . That means after 30 days , you will have about 60 leads . Extrapolating that over one year , and you have more than 720 new leads . If you convert even at 1 %, that ' s an additional 7 closings , for a total cost of $ 3,650 ( or $ 521.43 per closing ).
2 . Create Custom Content
This one may be a bit obvious , but if you are not creating your own unique content , then you will not be a great real estate agent . Your buyers and sellers are looking for more than someone to drive them around to listings . They want to know that they are working with a real estate expert .
Create content that is valuable and checks your audience ’ s boxes . For example , create a 6minute video ( or series of videos ) about the best home improvements you can make to sell your home . People who watch 95 % of your video are much warmer leads than someone who clicks on a link to sign up for a free home evaluation . Next , you should go and retarget those who consume your stellar content .
3 . Nurture Your Leads
Great agents know how to nurture their leads until those prospects are ready to close . Continuing with the example above , once you know which people in your custom audience are interested in making home improvements , you know that the group is at least thinking about selling their home . So , you can start sharing seller success stories , real estate market guides , and listings in their neighborhoods .
The key to nurturing is to get prospects to believe you are someone that they would like to have a conversation with . You want them to seek out your content and click on your videos when they come across their feed .
After a lead has seen enough of your content , they will be ready to get on a phone call with you and you will be ready to close the deal while having the confidence of being a great agent !
Anthony Mann , President of A Social Strategy , has helped hundreds of Real Estate teams grow their business by providing qualified appointments . Anthony is so confident in his program that he allows you to only pay for appointments that you are happy with . He has been featured in FOX , NBC , Thrive Global . Click here to learn about his Agency for Life™ System : https :// zeroretainer . com /
MEET VICTORIA KENNEDY
Nominated as a 2020 Brand Ambassador for Inman , Victoria Kennedy is a wellrespected authority in Real Estate marketing . She is the CEO of Atman Real Estate , a lead generation agency that is committed to providing more leads and closings for Real Estate professionals .
She is a highly in demand speaker on all things digital marketing , and has helped many clients boost their visibility and revenue . Because of her expertise in real estate , she has been a trusted speaker and contributor to such organizations as the National Association of Real Estate Brokers , Inman News , and Yahoo Finance .
In addition to running a successful marketing agency , she also has given talks , workshops , and has worked as a trusted consultant for Realties , Title Companies , Investors , and top producing agents . She has been featured in over 175 publications and podcasts both nationally and internationally .
In addition to her marketing expertise , Victoria is a # 1 selling classicalcrossover singer and has sung with the likes of Andrea Bocelli , as well as toured all over Europe with her music .
She is excited to share with you the power of her Closing Maximization Method and how it can exponentially grow your business .
45