If 2020 has taught us one big lesson , it is that we must adapt or risk falling behind . We need not look any further than the real estate industry to find relevant examples of these adaptations . While the current pandemic has motivated many agents to become better , faster , and stronger , many have been slow to adapt , and are falling further behind .
Let ’ s face facts there has always been a gap between good and great agents . The ability to adapt to changes in the industry has always been crippling to those who are not fans of change . The difference now is that change has become the norm , and the ability to adapt is more critical than ever before . It is not the new normal , it is the new abnormal .
As the gap widens , consider how you can make sure you fall solidly in the “ great agent ” category .
Time for a Paradigm Shift
Good agents have always focused on finding and following up on more leads . But in this time of uncertainty , leads can be less reliable and even more unpredictable than ever before . Perhaps prepandemic , your conversion rates were 3 %, and now they have dropped to 1 %. Can you make up this difference by finding 3x more leads ? Maybe .
However , doubling down on a lead generation strategy that worked a year ago is not adapting to the current market and times . Real estate professionals who are thriving now are looking at lead generation in a whole new light and allowing the paradigm to shift .
Instead of doubling down on an old , dusty strategy that may have worked 15 years ago , great agents will focus on finding qualified leads and turning those leads into showings using modernday solutions .
How Can You Advance from Good to Great ?
Now that you have opened your mind to the paradigm shift needed to succeed , the next big question is how you can ensure that you end up in the “ great agent ” category .
Anthony Mann , the President of A Social Strategy has been in the RE sector since a kid , learning a lot from his father . He started as an agent himself and now works in the real estate marketing business . His understanding of the market , agents , and buyers and sellers has led him to start his own marketing system called : The Agency for Life™ , his new guaranteed qualified buyer and seller appointment program for Real Estate Professionals .
“ The new guaranteed program will allow real estate professionals to generate qualified buyer and / or seller appointments on autopilot , all without wasting your time or money ,” says Mann , adding that thanks to his innovative qualified appointments program , he can generate leads that turn into closings .
Image by MyriamsFotos from Pixabay
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