“People can’t ask for more than
your best. Shame on you if you
don’t give it to them.” – Syd Leibovitch
Photo: Vacclav
try; he set new school records. His take away from the
experience, and how it has influenced the success of Rodeo
Realty – “Learning the value of hard work.”
Photo: Ernest Prim
CONSISTENCY
Last year Rodeo Realty sold at least one unit for $70M,
and listed another at $150M. Yet, the surprisingly modest
founder says that the majority of the firm’s transactions
are in the $1M to $6M range, and that consistency is key.
If you’ve ever run cross country you know you have to be
able to keep up the pace, for the long haul, and often over
unknown and challenging terrain. This could just as well
describe navigating the real estate world. Yet, Syd says: “I
did at least one deal a week for my first 15 to 17 years in the
business.”
How do you create that type of consistency in results?
He says, “I found something I like doing, and I do it a lot,”
explaining that “if you do your best to take care of everyone
you meet, the results will take care of themselves.”
Photo: Nito500
DO YOUR BEST
Although he is a very hands-on business owner and acces-
sible to his staff, today Syd has certainly handed on the ba-
ton to Rodeo Realty’s army of luxury real estate agents, and
expert management team. Syd is very clear that he does not
compete with his REALTORS ® for sales and credits them
for the incredible sales figures posted. Asked how he man-
ages to stay organized, and maintains efficient operations at
such scale, Syd simply credits his “good people,” whom he
says have become “friends,” more than employees.
Rodeo Realty surprisingly invites even new agents to
come and train with the organization. So why work with Ro-
deo Realty, besides the prestige of joining one of the world’s
most respected and envied real estate companies?
Continued on pg. 96
Syd’s Theory – “You’ve got to be the best,
you’ve got to give the best.”
Want to see what a great real estate website looks like and view some of
the most exclusive real estate eye candy in the world? Check out Syd’s site
at http://RodeoRE.com, and download the free Rodeo mobile app.
Photo: Andrey Bayda