Unique Techniques to Make Your Ads Stand Out to Attract Even More Motivated Sellers
By Kathy Kennebrook ( The Marketing Magic Lady )
Whenever you are using an ad to locate motivated sellers , whether in the newspaper , shopper guide or a classified ad , you need to make it stand out from all the others around it .
There are several unique tools you can use to accomplish this goal . One would be to purchase “ white ” space above and below your ad to make it stand out . “ White ” space is simply a line with no writing , thus providing white space to separate your ad from those around it .
Another way to make an ad stand out would be to have your account representative place a bold square around your classified ad . This is another way to make your ad stand out from others in the column .
A third way to have your ad stand out from all the others is to have your newspaper circle your ad as part of the copy . This is part of the actual design of the ad . You can also create a display ad that would consist of two or three ads
The account representative at your paper can help you design your ad in such a way that it “ jumps to the top ” of the list .
with the middle one circled and overlaying the other one or two ads . This would be dropped into the classified ads . Let me tell you this one REALLY stands out ! For more information on this type of ad , visit my website at : www . marketingmagiclady . com .
When you have an account representative design your ads , you can also use color in them . For example , you can highlight part of the ad you really want your potential seller to notice in yellow or another color that stands out .
You can also do things to push your ad to the top of the group of classified ads . You can use symbols for example , like a dollar sign ($) in the front of your ad . This will push it to the top . You could also use asterisks to accomplish the same thing , or a sentence that begins with the letter “ A ”. The account representative at your paper can help you design your ad in such a way that it “ jumps to the top ” of the list .
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