One thing we have learned during our years of business is no real estate loan is the same . Every single loan is different .
Another advantage to a strong partnership is the marketing support . Finding a lending partner who is willing to connect on marketing saves both time and money while expanding your reach . Mention your lender in your email campaigns , social media marketing and direct mail , and ask your partner to do the same . By cobranding , it provides an opportunity to streamline your marketing efforts .
Once clients are secured , your combined knowledge can be harnessed to best serve your client ’ s needs and deliver a fivestar experience . You might be surprised to find that the best lending partner might not necessarily be the lender with the most experience or even the lowest rates . It might be the lender who shares the same core values and business goals . What exactly should you look for in a mortgage lending partner ?
Trust . Trust is one of the most important assets of your business . It begins with you , but extends to everyone you interact with , including your clients and lending partner .
When we founded
Asset Based Lending , we did so with a foundation of trust in our founding partners . As our company grew across 10 states and began funding more than 3,000 loans and $ 640 million worth of volume for residential and mixeduse commercial properties , it became more important than ever that we not only trusted each other but the experts
we brought in to help our clients .
Business can flourish only when your clients have trust in you and the service you provide , so finding a hard money lender with a proven track record of trust and transparency is a must .
Communication . Building a relationship , as well as maintaining that relationship , is done through open and honest communication . You need to find a lender who calls you back and returns emails quickly . Think about your needs when you are searching for the right partner . Do you work a lot of weekends and need someone who is willing to preapprove clients on a Saturday or Sunday ?
Your clients also will feel more at ease with someone who is candid about the process and where they stand each step of the way . A hard money lender should be able to communicate with your clients about their loan requirements and needs . Agents and clients almost always come across a problem in a transaction , but expert communicators can mitigate any problems or fears to make for a smooth process .
One thing we have learned during our years of business is no real estate loan is the same . Every single loan is different . You and your private lender must be able to listen to the client ’ s needs , understanding each of their stories to come up with a flexible solution .
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