The Power and Profitability of
Workforce Housing
Workforce is a powerful word and something that companies and entire industries depend upon for their success and survival . Without a happy and highly functioning workforce , businesses would fail , and entire communities would collapse .
Because housing has become exponentially expensive , with no relief on the horizon , employers are increasingly searching for ways to leverage the power of their businesses to create housing at a rate that is attainable to their respective workforces . Increasingly , it ’ s critical for competitive companies and industry leaders to do all they can to provide their workforces with outstanding working conditions , including , a comfortable and affordable way of life .
Nothing speaks more to a person ’ s contentment than having a place to call
By William Moore , AIA President , Portmanteau Partners , LLC
home . A relaxing and secure place to live is the foundation of anyone ’ s wellbeing . Companies that are attentive to this need and able and willing to provide conveniently located housing to their workers , will undoubtedly build a more efficient workforce leading to business stability , greater profits and a competitive edge .
Here are some of the important and sometimes mandatory considerations when it comes to designing and building quality workforce housing :
Design
It ’ s important to have an idea about what specific ‘ work force ’ the project will be serving . In the case of a corporate client , there is usually very specific information detailing the type of personnel they need to serve , as well as their income levels , familial status , lifestyles and personal needs .
For example , a multifamily project serving ski resort workers may be designed for a predominately 20 to 40yearold , singlehousehold demographic , whereas an agricultural or manufacturing facility may have more families with children . This demographic also determines the optimal site selection as it relates to recreation , religious centers , daycare , schools and other personal needs and conveniences .
Additionally , the target demographic would determine the unit mix of the project . For example , the family group would require more two and threebedroom units whereas younger singles would be content with studios and onebedroom units . The developer and partners also generally plan to hold the project for a longer period of time with operating expenses that may or may not be shouldered by the residents . This sets up a design challenge that is often different that traditional multifamily apartments projects where materials , equipment and energyuse decisions take on a heightened meaning .
Sensitivity and thoughtfulness around the community design is essential for the success of the project , as well . The recommendation is that the communities live on their own , with onsite or nearby amenities , design variation and aesthetic appeal . Commercial identity and branding associated with the company sponsor is eliminated , to avoid any feel of the historical , ‘ company town ’. The community as an autonomous , desirable ‘ place ’ supports the real estate value , and longevity of the project .
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