Set the tone with Interior Branding
Branding your name and logo throughout your interior space will make a memorable statement . With your logo being the first thing people see , your high level of professionalism is felt and subconsciously begins to build trust . From dedication plaques to dimensional logos , there are limitless options in making a brand pronounced .
With countless sign companies to choose from , it can be a daunting task to find the right partner with the right capabilities for your vision . Be strategic when selecting the creative team that is going to represent your brand .
Reputation
When researching sign companies , it is essential to look through their completed job photos . Do they work with clients similar to you ? Don ' t just rely on websites . Make sure you scope out their social media platforms and check the reviews on Google or Facebook . You ' re
not only seeing what the good reviews say , but also how the company responds to bad reviews . Circumstances can arise in custombuilt industries , so it is important to assess how a company deals with conflict .
Communication
Communication is key in so many aspects of business , especially when you are working with a vendor that has to coordinate not only with you , but also with other vendors and potentially the city . It can be hard to evaluate how a company communicates without working with them , but there are a few ways to gauge how information flows right from the start : How responsive were they to your original request ? Is the team friendly
and patient when asking questions ? Did you receive your estimate in a timely manner ? Does the estimate thoroughly describe the scope of work ? These simple questions will help you to understand what being their client is all about .
Capabilities
Working with a Sign Company that has the ability to produce many different types of signs and offers multiple services will alleviate the need for more contractors to get involved in the project . Consider if the company offers project management and permitting services . Does the sign company provide installation or maintenance services ? Assess whether the sign company provides graphic design services . Design can play a large role in simplifying the process and bringing the project to the next level .
Experience
When a proposal sounds too good to be true ... it usually is . Look at their previously completed signs , if the paint is fading , the vinyl is peeling , or the faces are falling apart the quality and knowhow are just not there . It requires industryspecific knowledge in bestpractices to build lasting displays . Work with a team that has experience in your industry and has a proven track record of providing guidance and quality work .
MEET MALLORY LYNN
Mallory Lynn is Marketing and Social Media Manager with Coloradobased Signarama Brighton , a womanowned company with over 17 years of experience in the sign industry .
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