Being Creative
As a business owner, which depends on others to support my business, my mind is always trying
to think of new ways to be creative. Creativity in any business is a must.
As business continues to grow, creativity is an increasingly essential part of organizational
success. Encouraging creativity is a vital function of good leadership in any organization.
When the way we do business doesn’t bring us the customers we want, we have to think of other
ways to reach them. My business caters to authors, authors who want to market their books. But
even when authors know they need to market and promote their books, money is always an
issue.
So what do I do? How can I still increase my sales without giving my services away for free?
Over the course of time, I’ve have to offer specials as an incentive to attract customers. Specials
are good when you want to reach new clients and draw old ones back in. The great thing about
specials is that there is an expiration date!
Paulette Harper is the business
contributor for Real Life Real Faith
Magazine
When an idea comes to mind and I see it won’t cost me too much to implement, I usually run
with it. A special not only reaches old clients but it gives the opportunity for new clients to try
your product or services. It’s a win−win for everyone. The client gets the product at a lower price
and tries out your services and the owner makes some money. Now it might not be the amount
you desire but at least a little something coming in is better than nothing.
How creative are you? What have you tried that has been successful?
Here are a few things to consider:
1. I researched other business that was doing the exact same thing as I was. Check out other
business and see how others are operating. You might get some new ideas that you might want
to implement.
2. Seek out people and build relationships. Build a network of thinkers by reaching out to people
with varied backgrounds, education and professional experience and whose ideas you admire.
The light just might come on when talking to others who have worked their business for a good
amount of time.
3. Move out of your comfort zone and try something new. Expose yourself to others and their way
of doing business. Be around other people who are movers and shakers.
visit pauletteharper.com