New Survey Predicts 2025 Siding Color of the Year
( StatePoint ) Planning to update your home siding this year ? If you ’ re like many Americans , you ’ ll likely stick to neutral hues . In the third annual national survey recently conducted by The Harris Poll on behalf of Alside , a leader in exterior building products , American homeowners reaffirmed off-white / cream as the most popular siding color ( 18 %) if they were going to update the color of their home exterior in 2025 – extending its reign for three consecutive years . Understated elegance continues to dominate the market , with 42 % of American homeowners saying they would go for a timeless , neutral look if choosing an exterior home color in 2025 .
“ The persistent preference for neutral and classic aesthetics like off-white and cream speaks to the palette ’ s versatility and its ability to enhance curb appeal without overpowering the overall design of a home ,” said Ryan Gibson , business director , Vinyl & Composite Cladding . “ These hues are less likely to become outdated or decrease your home ’ s resale value , making them a smart choice no matter which part of the United States you live in . They also provide a solid foundation for designing a home that allows for a more personal touch , giving accent colors and features space to make a statement .”
Conversely , bold colors are the least likely to be chosen by homeowners . In fact , 33 % of American homeowners say one of the colors they would most likely avoid if updating their home exterior in 2025 is red .
“ There is certainly a place for bolder colors . They are often used more prominently in certain architectural styles and can add a vibrant , eye-catching element when used thoughtfully . The key is to balance it with neutral tones and consider the overall style of the home and neighborhood ,” added Gibson .
Breakdown of Exterior Color Preference
After off-white / cream , white ( 16 %), light brown ( 13 %), light gray ( 11 %) and medium blue ( 8 %) rounded out the top five color choices of American homeowners , if they were going to update the color of their home exterior in 2025 . Color choice doesn ’ t stop at siding though . When adding complementary colors to accent home exteriors , about 62 % of American homeowners typically match the trim with their siding color . Other answers include :
Shutters ( 43 %) Porches and decks ( 38 %) Roofing ( 32 %)
When asked how they would choose the exterior color , homeowners cite several key factors . In addition to going for a timeless , neutral look ( 42 %), top answers include :
Cost ( 36 %) Availability ( 25 %) Their spouse or significant other will pick ( 22 %)
Based on something they saw in a magazine / home improvement show ( 20 %)
Meets HOA / local guidelines ( 20 %)
Among homeowners , women are more likely than men to say they would go for the timeless , neutral look ( 48 % vs . 37 %) or would choose based on something they saw in a magazine / home improvement show ( 24 % vs . 16 %). Meanwhile , men are more likely than women to say their spouse or significant other will pick ( 28 % vs . 16 %).
Breakdown of Siding Material Preference
American homeowners are likely incorporating the trend of embracing warm neutrals into their specific siding material choices . Stone ( 25 %) was the leading material preference they would choose when planning to purchase new siding . Mixed materials were a close second , with 22 % of homeowners saying they would choose to mix stone , stucco or siding , perhaps for a balanced home exterior aesthetic . Vinyl ( 14 %), vertical board and batten composite cladding ( 12 %) and engineered wood ( 12 %) rounded out the rest of the top five material choices . For more home exterior inspiration and trends , visit alside . com .
If your 2025 plans include home exterior updates , consider how your selections will impact your home ’ s long-term curb appeal and value .
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