existing clients . It is also wonderful for referral marketing . And eventually , many of the people who see the links you share on your social media page will show up on your business website – assuming that you have one .
> WHAT THESE NUMBERS IMPLY When you have half of home shoppers reading general home information via their mobile devices , it makes the nature of your website even more important .
Perhaps the first question should be : do you have a website ? If not , what are you waiting for ?
The second question is : is your site optimized for mobile users ? If the answer is no , then you need to get moving to rectify the matter . According to We Are Social 2017 Global Overview Report on social media , there are 2.547 billion mobile social media users . It is for this reason that you need to move quickly to optimize your website for mobile device users .
If you don ’ t rectify the issue of mobile site optimization , expect Google penalties to apply . This means that you will experience lower online visibility and ultimately , a lower amount of traffic .
And if you want to boost your real estate business , then not having a good website is counterproductive even if you spend time promoting your brand on social media . You are going to lose a lot of potential customers who would have wanted to learn more about your properties . Is that what you want ?
6 ) 84 % of CEOs and VPs Say They Use Social Media When Making Purchasing Decisions The number of company decision makers that make use of social media in order to come to a decision regarding what to purchase or how to proceed is quite significant .
> WHAT THESE
NUMBERS IMPLY You cannot ignore the role of social media marketing when it comes to influencing decision makers . Suppose you have commercial properties that you would like to sell ?
In order to appeal to the people at the top , you need to set yourself as an authority that VPs and CEOs can trust . And yet despite how effective social platforms can be for this purpose , only 27 % of top companies say that their C-Level Executives are actively involved in social media .
If you want to stay ahead of the game , do what your competitors are not doing : use social media to elevate your real estate brand . Post long-form content on social media sites like LinkedIn and share your expertise on platforms like Facebook . Make sure that images of your properties appear on Instagram and Pinterest .
The more people you attract with your content , the higher the likelihood that you will attract the attention of decision makers as well .
So when it is time for you to sell that commercial property to bring in the money , you are going to find a large audience that is willing to recommend your property to as many people as possible . In addition , you may just find the right buyer without much effort .
It takes work to market your real estate business on social media . But you know what ? This type of internet marketing platform is free at the basic level , offers you the chance to appeal to a larger audience , and enables you to cultivate a good relationship with your potential and existing customers .
All these things make it much cheaper and much easier for you to find and good properties that have a higher chance of getting sold easily when the time is right . It is therefore in your best interest to use social media to make a difference in your real estate business . What are you waiting for ? Get started today !
US Probate Leads
Leon McKenzie
Chief Executive Officer Leon co-founded US Probate Leads more than 12 years ago and has witnessed its growth during that period from a one-city lead provider in the probate space to the only national provider of probate leads for virtually every county in the country . Leon likes to point out that US Probate Leads is the only company providing probate-related real estate-related leads to investors and REALTORS ® based on data collected directly from individual probate courts in virtually every state . This has been achieved by building a national network of researchers that visit each county one time each month . Leon ’ s team processes this incoming data and makes it available to individual subscribers for their use in reaching out to highly motivated property sellers . Visit online at : www . usprobateleads . com
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