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PROSPECTING
Social Media Marketing Statistics
and What They Mean For Real Estate Businesses
D
By Leon McKenzie, CEO, US Probate Leads
id you know that there are a
total of 2.789 billion social
media users in the world?
Did you also know that
81% of all Americans have a social
media profile currently?
Impressive, isn’t it?
It is precisely because of the popularity of social
media that you should incorporate this platform within
your marketing campaign.
If you don’t, you are going to lose a lot of potential
customers and home sellers who would otherwise have
helped boost your business.
Realty411Guide.com

But before you make a foray into social media, here
are some social media statistics and their implications
that you would do well to pay attention to:
1) 21% of For Sale by Owner Homes (FSBO) Will Be
Marketed Via Friends, Relatives, and Neighbors
According to the National Association of REAL-
TORS™, FSBOs accounted for at least 8% of all home
sales by 2015. What is significant is the fact that many
of these homeowners looking to sell will use their
friends, relatives, and neighbors as mouthpieces to mar-
ket their properties.
> WHAT THESE NUMBERS IMPLY
Many of the people who will help a homeowner sell
a home not only have offline relationships, but online
ones as well. That means that they will talk about the
homes that are available for sale with people in their so-
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