Real Estate Investor September 2022 | Page 24

MASTER INVESTOR PROFILE
I ’ m forever grateful to my father who played a big role as our business mentor in the beginning , and to this day his advice and viewpoints are treasured .”
Welgevonden Estate . Everyone in town , including other agencies , knew that if you wanted to buy in Welgevonden you needed to talk to us .”
“ Instead , we chose to focus on the things we had going for us ; we were tech savvy , we could introduce innovative marketing techniques , and we wanted to make a difference and provide our clients with the highest level of professional service available in the industry .”
Find a niche
“ Because we started as an unknown and needed to establish our brand , we focussed on a specific area in Stellenbosch that was up-andcoming , called Welgevonden Estate . Within a year , we had the dominant market share in
24 SEPTEMBER 2022 SA Real Estate Investor Magazine