Real Estate Investor September 2022 | Page 195

price , then it will take longer to gain momentum and have consistent bookings throughout the holiday season ( April to September ).

“ For investors it should all be about the financials , the numbers . It may not even be a property that they like or love .”

Another way to stand out is to tick as many boxes as possible for your guests , present your property beautifully and make sure you definitely offer international TV and high-speed internet . Remember , that people may still need to work while they are on holiday and kids like to stream their favourite shows , or video chat with friends , so WIFI throughout is essential .
Make sure you have professional images taken , with the property looking its very best , as this will make it stand out online .
Deal with a rentals agency which promotes the property in as many geographical areas as possible and that they are listing them on rentals portals such as bookings . com , Airbnb , etc . Ask them if they are also marketing it to their database of clients and being proactive to find you tenants . Also , make sure you tell people about your property , promote it to your network of family and friends in person and on social media – you never know where bookings will come from !

CONSIDER LONG-TERM RENTALS

As mentioned , short-term rentals are highly competitive , and very seasonal , so if you ’ re not using your property yourself in the low-
SA Real Estate Investor Magazine SEPTEMBER 2022 195