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How would you advise me when it comes to improving self-setting in front of my clients regarding the delivery of information about my business model ?
It is very important that you drive the core business model to higher heights and to build your business along with your reputation , so that nobody can point fingers and say that you aren ' t good at what you do . So , work on building your reputation and skipping yourself an authority in the market . If you are building your business with the wordof-mouth approach , then I think your approach is reactive and you might want to invest in market channels . Part of the market overview is finding out where your client base is looking for you and who are they asking about your services – If you know all this information , then you need to put in place the correct channels .
Have well functioning digital marketing , create blogs and post information that your clients might want to feast on , even if its content that was once posted on other channels . It is
TOBIE VAN DER MERWE WeconnectU
important that you also add to this mix your in-person networking because the more you network , the more you are connected to your stakeholders . Choose all the tools that you are using as wisely as possible , if your channels have reporting functionality that helps in communicating your value , very often that information is shared between clients , from one trustee to the next and all this WOM will lead back to your business .
10 NOV 2021 SA Real Estate Investor Magazine