MASTER INVESTOR PROFILE
You need to be agile and work quickly to develop a working model to test how the product will be received in the market .
" There is a significant business advantage if you are first in the market so it is always a race against time ."
This was an important strategy in the development of MortgageMe ; you can plan as much as possible but you won ' t really have an idea of how the points of integration will work until you test it with real world applications .”
One of the most important business lessons Andrea learnt as an entrepreneur is that you can ’ t wait for everything to be 100 % before approaching the market . “ I remember when I started working as an intern in banking and had spent way too many days agonising over the preparation of a proposal to a client . One of the senior colleagues took me aside and kindly explained that you can never achieve absolute perfection in the conceptual stage . You need to develop a product that is over 80 % complete and then test
6 MARCH 2022 SA Real Estate Investor Magazine