Real Estate Investor Magazine South Africa September 2016 | Page 46

TECHNOLOGY

Tech

Talk
How Property Developers use
Virtual Reality to boost sales
BY DREW HOOK

I

f you’ve bought a house, or rented commercial
property, you’ll know just how deceiving photos
can be. The future obviously isn’t photographs, it’s
360° experiences and virtual reality that allows you to
experience a flat or office before you’ve even stepped
foot in it.
With the rise of digital technology, real estate
developers that are taking advantage of virtual
reality software and off-plan sales have started to
take off in major cities throughout the world. With
so many foreign buyers looking to buy off-plan for
financial incentives, tech-savvy developer groups
have leveraged the newest virtual reality technology
to raise their off-plan sales higher than before.

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SEPTEMBER 2016 SA Real Estate Investor

Here are four ways developers can use
virtual reality to close deals and stand
out from the crowd:

1

Catch serious buyers

A virtual reality rendering can accurately create
a building walkthrough before the building is
actually built. Because of this, only serious buyers
take the time to walk through the property in virtual
reality. Since serious buyers look for buying confidence
when it comes to off-plan purchases, a virtual property
walkthrough will engage their interest and improve
their willingness to commit.
www.reimag.co.za