Real Estate Investor Magazine South Africa September 2013 | Page 64
USA
BY SCOTT PICKEN
bulbs, depending on the level of investment
made. Backers of a new play might get tickets
to the opening; more generous patrons might
be invited to a champagne reception. This
category could raise more than $700 million
in 2013.
The next biggest category is the donation
market. This overlaps with the reward market:
many artistic endeavors that use reward
crowdfunding also encourage funde ??????X?]H?\?H?X[[[?[???[?^K?\X?[H\??[? ?K?]?]^X?][???H?]\??H^?\??H???Y?H?]?[?????X?]Y?H??H?]\?K?????[???X?Z]?HH[??[?H[?H???[H?[?\???\???Y][?[?\?]Y\?\?X[H?\]Y\??][???\?Z\??\?[Z\??[?[?[??X?YH??[\?[?\????[??]HH?[???????[?[???[??[??Z\?H?[?????[?]?YX[??X??YX[?[??????[??]?HH??X??Z\???X?K?\?X\??]X^H?B???[?H[?
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