MASTER INVESTOR
into the development , significant contributions were made to the upgrading of William Nicol and Cedar Road . These upgrades have also had a positive effect on the development of Johannesburg ’ s “ new north ” providing economic growth and opportunities for the area as a whole . Furthermore , Steyn City has been involved in upgrading regional infrastructure for sewerage and water supply . Steyn City is a radical departure from your typical lifestyle resort . It makes sense , then , that the driving force behind it is creativity .
As Plumari puts it : “ I love the creative aspect of my work and enjoy playing an integral role in the creative process . I ’ m determined to do business in a way that has a positive impact on those around me .”
The Man Behind the City
This creativity and drive to do good can be seen in Plumari ’ s other ventures . One he is especially passionate about , is Ukuphila in the Magaliesberg . The farm has been his passion and outlet for the past 20 years . Originally , Plumari intended for Ukuphila to be a getaway for him and his family - after all , it ’ s only an hour ’ s drive from the city . Over the years , however , the project has grown : “ We ’ ve launched a magnificent development where families will be able to purchase their own bushveld getaway .” Ukuphila is noteworthy not only as one of the few big five game reserves in Johannesburg , but also one of the only reserves that welcomes children .
“ We ’ re planning a range of outstanding amenities to complete and augment the Ukuphila experience , that will enhance investors ’ experience and create exciting opportunities for families to spend quality time together ,” explains Plumari .
A 4,000ha reserve , the focus is on conservation and relaxation . The Plumari Private Reserve offers several activities , including game drives , trail running , and a museum . In addition , the Reserve is home to a conference facility , spa , restaurant , and a lodge . Hidden amongst the wild is the Ukuphila Bush Residence . A total of 75 homes are available , set out over three small communities of 25 homes each . Much planning has gone into ensuring that residents are offered the peace and quiet they deserve . The homes are designed and placed in such a way , that minimal disruption of the natural surroundings takes place .
It ’ s clear that Plumari has a passion for property , but where did that come from ? Born in Milan , Italy , his family emigrated to Johannesburg in 1966 when Plumari was 10 years old . In 1978 , he decides to return to Milan . Here , he takes a job in the construction industry , but returns to South Africa within a year . “ I started my own business , focusing on small alterations of buildings . I purchased my first piece of land on deed of sale to provide alternative employment for workers in times of lows in construction … that was my first foray into the real estate industry .”
GIUSEPPE ’ S TOP TIPS FOR REAL ESTATE INVESTMENT SUCCESS
1 . Plan on a long-term basis . Property is a long-term game 2 . Never exceed your financial capabilities 3 . Take risks . But make sure you have a full back-up plan for the first three years 4 . The most important thing to look for remains “ location , location , location ” 5 . Examine the financial structure behind the development before investing
6 . If you find a bargain , spread is the name of the game . Select partners to invest with and create a spread of your investment
7 . Do your homework . Familiarise yourself with the areas you invest in and don ’ t act on impulse
8 . Watch the market . When the markets are at their worse , that ’ s the time to be adventurous and look for opportunities
9 . Read . Familiarise yourself with the local property markets and what experts are saying 10 . If property isn ’ t your forte , don ’ t enter it . It has to be a passion and an interest .
8 FEBRUARY 2018 SA Real Estate Investor Magazine