Real Estate Investor Magazine South Africa Real Estate Investor Magazine - October 2017 | Page 43

OFFICE
HOW TECHNOLOGY CAN HELP REALTORS
The modern technological age has revolutionized the
Real Estate industry by providing nearly unlimited
information to homebuyers. 20 years ago, a prospective
homebuyer would have spent the majority of their time
with a real estate agent going through information that
is now readily available on the Internet.  Likewise, that
same home buyer would have trusted word-of-mouth
to find his “ideal” real estate agent.
Fast forward to today.  Home buyers and REALTORS can
utilize technology to be much more scientific in their
quest for the perfect match. MySoldMate launched
in Arizona in the US in May 2016 and is the only real
estate app to connect home buyers and sellers to their
ideal real estate agent using compatibility testing.
Through MySoldMate.com, buyers and sellers complete
a personality assessment and are instantly matched to
the best agent for their unique needs.  If it can work for
Looking ahead
Dall has some final words of advice for potential investors
looking at the long game:
“The primary status of these two cities is unlikely to change
over the next decade, but long term commercial investors need
to shift mindsets slightly and begin their searches with two
words; location and technology. 
“For as long as property has been bought and sold, the man-
tra for making the best investment has always been ‘location,
location, location’. 
“In the next eight to 10 years the property landscape will
change drastically to include the value of data as Millennials
grow up, assume management positions and move companies
into the age of the Internet of Things (IoT) and finally the
online dating, it can work for something as personal
and life changing as buying or selling a home.
Aside from the app, REALTORS can turn to social media
marketing, as well. For example, an agent can create
videos that show him working with clients on projects
that appeal to all different sectors of homebuyers: a
buyer wanting a fixer upper or a buyer wanting a
move-in ready home- and sellers. Using these videos
for Facebook ads is a cost-effective way to get in front
of buyers and sellers without being overly invasive.
The web has resulted in information-overload for home
buyers, and finding the right real estate agent can help
both buyers and sellers weed through the information
to find what’s most important in the client’s deci-
sion-making process.
Source: Realestatenews
Internet of Everything. 
“Prospective investors should set their sights on properties they
can upgrade, modernise and mechanise in the next few years,
and location will become more important from the point of
view of being on standardised transport network routes.
“A recent study by Cisco estimated that by 2025 the IoT
will have a potential global economic impact of $11.1 trillion
a year. South Africa may be a little behind more infrastructur-
ally developed First World countries, but our cities – especially
those as important as Johannesburg and Durban – will have
to advance to compete in the market and remain competitive,
and from a property perspective you’ll want to be in the right
place at the time.”
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SA Real Estate Investor Magazine OCTOBER 2017
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