Real Estate Investor Magazine South Africa Real Estate Investor Magazine - May 2017 | Page 33

C
ape Town recently played host to
a one-of-a-kind Property Buyer
Show for first time residential
property buyers and investors. The
show, aimed at innovatively walking
attendees through the property buying
process, was held at the Cape Town
International
Conference
Centre
(CTICC) on the 8th and 9th April
and welcomed hundreds of prospective
property buyers and investors through
its doors over the course of the two
days.
According to Richard Stubbs, Event
Director
at
Spintelligent/Clarion
Events, the show’s main goal was to
provide a one-stop shop where property
buyers could efficiently compare
property options and make informed
decisions.
“The show offered potential buyers
and investors a transactional platform
to engage with the residential
property sector. It showcased the latest
developments within the Western
Cape, while, at the same time, educated
and informed property investors about
building wealth through a property
portfolio. This was done with a series
of seminars and workshops presented
by successful investors and property
thought leaders.
“We were very pleased to welcome
visitors from Gauteng, Eastern Cape
and KZN, as well as visitors from
throughout the Western Cape at the
show. These visitors were able to interact
with regional and local brands from
Cape Town CBD, Atlantic Seaboard,
Southern Suburbs, Northern Suburbs,
West Coast, Cape Winelands and the
Overberg,” said Stubbs.
Education and opportunity
With over 40 exhibitors in the finance
and property zones, and 30 seminars
and workshops running throughout
the day (between the first-time buyer
seminar theatre and the property
investor theatre), attendees had ample
opportunity to compare options and
approach the experts to have their
pressing questions answered.
“The theatre content was exceptionally
well received and provided a lot of value
for visitors. The Property Investor
Theatre, in partnership with Pam
Golding Properties, was particularly
popular with standing room only at
times. The content in the Standard
Bank First-Time Buyer Theatre
provided practical guidance on how to
navigate the home buying process. The
seminar and workshop content will be
an integral part of the event format for
future shows,” said Stubbs.
Real Estate Investor
Always eager to support first-time
investors and homebuyers, Real Estate
Investor Magazine partnered with
My Bond Fitness to host a stand at
the show to educate attendees about
South Africa’s first online, paperless,
home-loan prequalification services,
developed by My Bond Fitness.
REIM’s very own publisher and
founder, Neale Petersen, also presented
to a packed audience in the property
investor theatre on the ‘dos and don’ts
of becoming a property investor.
Petersen had the following to share
about the Show:
“Property events with an education
angle are always well received. People
need to constantly update themselves
with new property investor insights, as
there are always events, whether macro
or micro, that impact the markets and
the investor directly.
“Political manoeuvres by President
Zuma have shaken the confidence
of investors both locally and
internationally. This affects investor
sentiment and how investors act.
Despite the shifts in markets, micro
issues presented at the show are more
relevant and useful for investors
looking for tools to be better equipped
to outperform the market.”
And was the Show a success? Stubbs
believes so: “From the visitor survey, we
can conclude that 88 percent of visitors’
expectations were met ‒ and exceeded ‒
and a whopping 72 percent of attendees
are in the market to buy a property right
now!”
RESOURCES
Spintelligent/Clarion Events
MAY 2017 SA Real Estate Investor
29