Real Estate Investor Magazine South Africa November 2019 | Page 44

RETAIL
Adapt or die
Consumers push for transformation of the
retail sector
MARILYN WATSON
Consumers are largely responsible for the industry transformation that
is currently underway. They have the buying power and they’re getting
more defiant. Stores don’t need to make the sale - they need to deliver an
experience that supports the brand.
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NOVEMBER/DECEMBER 2019 SA Real Estate Investor Magazine