Real Estate Investor Magazine South Africa November 2018 | Page 5
EDITORIAL VIEW
Change can propel
you to the next level
I have said it before in this column that
technology is starting to revolutionize
and disrupt the real estate industry by
providing almost unlimited information
to property buyers. Only ten years ago, a
prospective property buyer would have
spent the majority of their time with a
real estate agent or commercial broker
going through information that is now
readily available on the Internet. They
would have trusted word-of-mouth to
find their “ideal” real estate agent to help
them source a property.
Fast forward to today investors have
access to a multitude of technology at
their fingertips with more scientific in
information available to seek their best
investment.
We have also seen how AirBnB has dis-
rupted the hospitality sector. In fact Airb-
nb data reveals that the average income
earned by Cape Town’s hosts, averaged
R39 348 renting out their space for an
average of 27 nights a year. According to
a Genesis Analytics report, there are now
over 35,000 Airbnb hosts in SA and it
generates over R1 billion in revenue for
the country, with an estimated R8.7 bil-
lion of economic impact in 2017/18. Ten
years ago they did not exist in South Af-
rica. Further disruption in South Africa’s
accommodation and property letting sec-
tor is on the cards as AirAdvance, a fintech
startup, provides those offering private ac-
commodation through Airbnb easy access
to affordable finance. It uses a confirmed
Airbnb booking as collateral for a cash ad-
vance. We will have to watch this space as
to how this will disrupt this sector.
More and more online agencies are com-
ing onto the radar screen which points to
the fact that technology is making an im-
pact on traditional agent models. Howev-
er, while there are benefits of significant
cost savings on the commission there are
still a number of interactions and work
behind the scenes that is required to close
the deal. According to Regional Director
and CEO of RE/MAX SA, Adrian Gos-
lett says, “The traditional model will not
become redundant unless online agencies
progress to the point where they are able
to offer the same personalised attention
and area-specific expertise as the tradi-
tional model affords.“
Another disruptor that has caused a stir
in the market is FNB’s introduction of
new app that enables people to buy and
sell property called nav>> Home. Sellers
have an option to do it by themselves and
choose this app or find an estate agent
and a buyer also will know that the prop-
erty listed is a bona fide seller vetted by
the bank. Time will tell if this model can
deliver to both buyers and sellers going
forward.
However frustrating the economic cli-
mate may be, it is important to consider
that it is better to fill your property at a
lower rental than to let it stand empty
“
according to Seeff Properties. Your profit
margin may be a bit lower and while not
the ideal position that you would want to
be in, at least you are still earning rental
returns. There is little to gain by a land-
lord who sticks to a high rental rate or
escalations that are out of step with the
economy as this may prove unsustainable
The likely outcome of sticking to high
rental rates or hiking your rate by an above
inflation escalation, is that you will end up
with tenants who are unable to continue
paying the high rental amount. Once a
tenant goes into arrears, it often becomes
very difficult to recover from that.
Another characteristic of a recession, is
rising vacancy periods. You will find that
tenants will opt for smaller and cheaper
units to relieve some of the pressure on
their budgets. Empty rental properties are
a financial burden and while one month
may not seem like much, it can quickly
become two or three months or more.
These are fundamental to help you geting
better returns on your investments.
Successful investing
NEALE PETERSEN
FOUNDER & EDITOR-IN CHIEF
WARREN BUFFETT
In a chronically leaking boat, energy devoted
to changing vessels is more productive than
energy devoted to patching leaks.
“
“T
he
Times
They
Are
a-Changin’” is a song written
by Bob Dylan and released as
the title track of his 1964 album of the
same name. Dylan wrote the song as a
deliberate attempt to create an anthem of
change for the time, influenced by Irish
and Scottish ballads. Today we are seeing
similar times changing and new influenc-
es in the world of business and real estate.
SA Real Estate Investor Magazine NOVEMBER/DECEMBER 2018
3