Real Estate Investor Magazine South Africa November 2018 | Page 34

PROPERTY COACHING
ADVERTORIAL
How to go from zero to hero
Fast track your success through
property coaching
BY CARLO MARIANI
“W
hy should I use a Property Coach?” is a ques-
tion I get asked a lot. And my preferred answer
is actually another question “When is the last
time you have seen a team winning a Soccer or a Rugby World
Cup without a coach on the bench?” I certainly cannot recall
such an instance…
The same way Club Owners are prepared to spend big money
on the best coaches (we all know who “The Special One” is…),
there are many compelling reasons why a Coach is a critical
catalyst to your Property Success. Here are three reasons from
my top drawer.
Reason #1 – Practical Knowledge
I once read somewhere “You don’t have to make all the mistakes,
most of them have already been made for you”. This is quite a
powerful statement that reminds us that you are not the first
(or the last) individual to build substantial wealth and passive
income using Property. Many people before you have been
down that journey for years and decades and you can achieve
the same or more, but a lot quicker, by applying their knowledge
and experience without trying to “re-invent the wheel”.
Reason #2 – If you think education is expen-
sive, try ignorance
When my Property Journey started here in South Africa in 2003
I had very little specific education in property and we certainly
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did not have the same amount of available information that we
can get today on the internet. Despite being a graduate myself
of one of the most prestigious business schools in the world,
having a “business coach” was still a largely unknown concept
so I took a few expensive courses at the University of Hard
Knocks (including getting caught up in the pre-2010 World
Cup Property greed) that could have easily been avoided if I had
Reason #3 – Support through the “dips”
Beware of anybody saying “property is easy”. Property is
easier but not easy. Just like any other business venture (yes,
property investing is a business) property success requires
vision, dedication and hard work. And in the process you will
encounter obstacles and set-backs; and when you encounter
those “dips” your Property Coach will be there to re-focus you
on your vision, distill the lessons learnt and re-energise you and
re-commit you to a plan of action and success.
In conclusion, a Property Coach will support you to develop
a compelling vision to your Property Journey. This is a condition
necessary but not sufficient to Property Success; the practical
and usable knowledge that an experienced coach will have
coupled with your consistent action is the fuel to Fast Track
Your Property Success.
SOURCE The Property Coach.co.za