Real Estate Investor Magazine South Africa November 2015 | Page 34

INVESTOR INTELLIGENCE Tips for Advertising your Rental Property PROPERTY PHOTOS Good photos can help bring property to life by finding the best angels and highlighting the best features. Make sure there are at least eight photos, including exterior shots. If possible hire a professional photographer INCLUDE A FLOOR PLAN INCLUDE DETAILS ABOUT LOCAL Understanding the layout of COMMUNITIES/ your rental property will allow potential renters to visualise AMENITIES the space as their own If your property is conveniently located near to schools, hospital or shops, then say so. Features like quick access to public transit and shops can massively increase a properties appeal. KNOW YOUR AUDIENCE Look at what types of property appeal too which kinds of people. Eg, If your property is located in a student area then tailor your message to emphasise the requirements you believe they will prioritise.