Real Estate Investor Magazine South Africa November 2013 | Page 50
PROPERTY FORUM
FIVE TRENDS THAT WILL INFLUENCE
WHAT HAPPENS NEXT IN THE SA
PROPERTY MARKET
PROFESSOR FRANCOIS VIRULY
Francois Viruly is a property economist with
over twenty years’ experience in the analysis
of the South African property market.
Professor Viruly lectures in Urban Economics,
Property Development and Portfolio
Management at UCT in the School of
Construction Economics and Management.
W
hile attempting to guess market trends is never an easy task it is nevertheless possible to suggest
some drivers that will influence what happens next in the South African commercial and
residential property markets. These trends invariably have social, technological, environmental,
economic and political dimensions.
First, global property markets are starting to strengthen, and it is likely that the
South African property market will do likewise in the next two to three years. In the
period 2002 – 2007 the South African property market went through a major boom
with property values rising well above the inflation rate. In 2005 residential property
values were rising by some 30% per annum. A similar trajectory was experienced in the
commercial property sector with the Investment Property Data Bank (IPD) recording
returns of some 30% in 2006. The oversupply of stock in both the residential
and commercial property markets, hand in hand with the effects of the global
financial crisis which tightened debt funding, resulted in a downturn of the South
African property cycle in 2008. Although the performance of the commercial
and residential property markets continue to be tampered by a sluggish macro
economy, there is growing evidence that the number of investment transactions
are rising and that vacancies are declining the commercial property market.
The second trend is closely related to the growth of the South African middle
class and the urbanisation of South Africa. Recent research undertaken by Unilever
points out that South Africa’s black middle class has more than doubled over the
past eight years. Demographic forecasts also suggest that over the next twenty
years the population of the Gauteng City region will have increased by 10 million
people. The greater densification of South African cities, combined with a wealthier
African middle class, not only provides opportunities in the affordable housing
market, but also provides opportunities for the growth of inner-city retailing and
the revitalisation of older parts of cities that have suffered from urban decay.
The improvement in South Africa’s urban transportation system provides a
further important trend. Arguably this is linked to the growing urbanisation and
densification of South African cities. Effective public transport systems alter the
way the built environment is able to combine home, work and play. It also offers
development opportunities at stations and promote different uses linked between
stations. Added to this, a well-functioning transportation system can significantly
reduce the amount that households spend on transport which means that these
funds become available for expenditure in other spheres.
The fourth trend relates to the growing impact that the Internet is having on
the built environment. One can to a degree increasingly speak of a scenario best
described as” Clicks and Mortar”. In a growing number of cities across the globe
information technology has influenced the way that cities are managed. This
includes fine-tuning transportation systems and the ability of city managers to
provide households with critical data and warning systems. Information technology
has also altered the manner that retailers interact with shoppers. For instance,
information technology has redefined the way that books and music are acquired
by shoppers and is now starting to influence the sales of clothing and groceries. As
a result, shopping centres are finding new ways to attract shoppers - for instance
retailers are offering price discounts on items that are acquired on the Internet but
collected at a physical store.
Finally, investors are rapidly appreciating the benefits derived from green rating
of buildings. Recently, the rise in electricity and other operating costs have eroded
investment returns, and as a result it is something that investors are tackling through
the adoption of appropriate technologies. Investors are also seeing the merits of
“Green Buildings” in the marketing of buildings. It has not become uncommon for
large “Blue Chip” tenants to sign “green Leases” which require the property owner to
perform according to certain green benchmarks.
As property investments tend to be long-term in nature, it is of importance that
investors understand the parameters that may influence the medium to long-term
performance of these markets. It means paying attention to the unraveling of
social, technological ( including public transport ), economic, environmental and
political trends.
RESOURCES
Viruly Consulting
For answers from the Prof email your questions to [email protected]
46
November 2013 SA Real Estate Investor
www.reimag.co.za