Real Estate Investor Magazine South Africa May 2013 | Page 11

I nvolved in the real estate industry since 1972, Lew Geffen is undoubtedly one of the doyens in the business. Today, he is considered as one of South Africa’s leading experts in real estate. As chairman of Lew Geffen Sotheby’s International Realty, Lew also holds directorships in other associated property and industry-related companies. It was, therefore, a pleasant surprise to discover that he is not only an avid REIM reader and follower, he’s had REIM delivered directly to his home for a number of years. We are delighted to share his story of hard work, creativity and drive for success. Lew was literally born into property and inherited the property bug from his mom, Aida Geffen, a powerful woman who founded Aida Real Estate in 1958. Since he was 10, he listened to his mom talking property at home and on busine