Real Estate Investor Magazine South Africa March/April 2020 | Page 11

GIL SPERLING
“There’s a massive paradigm shift in how people should
rent which is inspired and driven by their lifestyle choices,
and is something proptech could and should leverage
big time. People are used to being connected all the
time and transacting digitally, in real-time; and they want
transparency in their dealings with companies (including
their landlords).”
“There’s a massive paradigm
shift in how people should
rent, which is inspired and
driven by their lifestyle
choices, and is something
proptech could and should
leverage big time.”
Advancements in tech, the growing need for connections
and transparency, as well as a current shift to renting as
opposed to buy real estate are some of the key factors
which inspired the creation of Flow. “Through scaling with
technology and economies of scale, we can revolutionise
the economics of rent, providing a more seamless, end-to-
end experience and unlock value to tenants and landlords.”
Sperling’s goal is for Flow to be the household brand for
rent. “For tenants and landlords to have the most seamless
end-to-end experience for renting and living - which
impacts their life and gets them into flow.”
As opposed to other tech companies, Flow has seen a
gap in the market and is largely focused on a very specific
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INVESTMENT TIPS
Get ahead of the curve & integrate technology
into your property portfolio.
Look at how to introduce sustainable elements
into your portfolio like solar geysers & water
tanks.
Consider locations that have strong mixed-use
dynamics that combine working, shopping &
living.
When buying into sectional titles ensure you
analyse body corporate financials carefully.
Look at investing into micro apartment schemes
that have small units which produce higher
rental yields.
Speak to local security associations before
you invest to get a sense of crime trends in the
neighborhood.
Select locations that are close to high density
work nodes and public transport to attract
tenants looking for shorter commutes.
Have tenant engagement strategy that will
retain your tenant and encourage good
behaviors - use Flow!
subset of people: millennial residential property renters.
Flow aims to have a massive focus on “Generation Rent”. By
improving the rental market for everyone in South Africa,
most importantly tenants and landlords, this should, in turn,
have a positive knock-on effect on the economy at large.
When speaking about the future of prop tech and more
specifically Flow, Sperlings says: “Keep an eye on our social media
channels and in the media, we have a lot on the cards for 2020
- particularly when it comes to the end-to-end rental journey.”
tv
Don’t miss Neale Petersen’s exclusive interview on REItv with
GIL SPERLING, CEO and Co-founder of Flow
SA Real Estate Investor Magazine MARCH/APRIL 2020
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