Real Estate Investor Magazine South Africa March 2016 | Page 41

ADVERTISING OPPORTUNITIES

It is not only retail developments which provide rental-income
from advertising opportunities (such as external billboards and
electronic signage as well as internal displays) but office and
industrial developments often provide excellent opportunities to
place external signage which is visible to the road and internal
signage within lifts and walkways.
What remains critical, however, is that all such signage be of
a tasteful nature and project an exemplary image of both the
advertiser and the property-owner. Tardy and scrappy signage
does not bode well for an initial impression and deteriorates
over time, leaving a negative image in the minds of visitors to
your buildings.
Electronic signage displays offer the additional advantage of
being able to update the content on display with relative ease
and the ability to change advertisers from time-to-time. Again, it
is important to ensure that both the display case and the content
is of a high standard and conveys both relevant and insightful
information so that visitors to your building look forward to
seeing your display on a regular basis.

PROMOTIONS AND EVE