Real Estate Investor Magazine South Africa July 2016 | Page 13

MASTER INVESTOR
VIVIAN REDDY’S INVESTMENT TIPS

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THOU IST THINE OWN WORST ENEMY
Most people from the now fanciful population of
previously disadvantaged individuals, have emerged
from backgrounds of deprivation, isolation and subjugation.
This has inculcated in us qualities of subservience, low selfesteem and a general sense of inadequacy. This is the first
impediment to success.

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PERCEPTION OF INADEQUACY
A simple rule - BREAK OUT OF YOUR SHELL - the shell
you create around you is an imaginary one, one that
was placed by you yourself and one which has the ability to be
displaced by you as well. The old adage goes - if you have it,
flaunt it. You are your own and only advert for your ability - as
much as you are your own enemy in placing obstacles before
your ability to actualise towards success.

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INTIMIDATION
Very often a brilliant idea is squashed by yourself
because you cannot believe that somebody as simple as
you can make a success of something that will be perceived as
trail blazing or innovative. We turn out to be our own worst
critics and throw out something before we have even given it
a chance. Ask yourself the simple question “Who started Anglo
American? Who started De Beers? Who started Liberty Life?”
They were brave individuals who saw stars in their eyes and
sweat on their brows - but were never afraid to make their
thoughts known to those around them.

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South African national brands. The presence of these
brands – which are not available in any other Mall in
the KwaZulu-Natal region - places Oceans Umhlanga
Mall among the top three exclusive malls in the
country, alongside Cape Town’s V&A Waterfront
and Johannesburg’s Sandton City. The project will
create over 15,000 direct and indirect jobs and 2500
direct jobs.
The face and landscape of Umhlanga will change
to such an extent that it will further catapult this
area into one of the most sought-after residential and
international tourist destination in the world.

RESOURCES
Edison Power Group
www.reimag.co.za

BELIEVE IN YOURSELF
The greatest undoing of most people from especially the
previously disadvantaged sector is the lack of belief in
oneself. It is often discussed about in large conglomerates or
multi nationals, that the talent that is lacking in most people
from this sector is the confidence in the manner in which they
articulate and present themselves.
I do realize that we speak a borrowed language and
unfortunately our ability to express our talents has to be
often communicated in this borrowed language. Do not let
this intimidate you. The only effective combat kit against this
is to arm yourself with knowledge and confidence in what you
believe in. When this is achieved, it is half your battle won.

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UNCONVENTIONAL IN A CONVENTIONAL SOCIETY
South Africa has just emerged from isolation and decades
of dwelling in the wilderness. Our progress has been,
and will have to continue to be, rapid to the point of “innovation
on your feet”. There is no time to play catch-up as first world
norms have overtaken our third world upbringing and it is not
survival of the fittest anymore, but survival of the innovative.
But remember, often innovative means being unconventional.
Thus to succeed and excel in an often conventional environment,
we must often indulge in unconventional methods.
JULY 2016 SA Real Estate Investor

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