Real Estate Investor Magazine South Africa July 2015 | Page 21

investors to acquire buy-to-let property, usually in a Special Purpose Vehicle (SPV) that is a limited liability company. Investors then own a share in the SPV company, which tenants and manages the property professionally, and investors then share in the rental returns and sometimes the appreciation. This allows buy-to-let investors to diversify their risk by investing smaller amounts into different types of properties and across geographical areas. Furthermore, unlike an investment in, for example, a REIT, investors are investing in a specific property – not a pool of properties, which increases transparency and control, and saves on fees. And because most real estate crowdfunding platforms offer investors the functionality to monitor their investments online, investing in real estate becomes as easy as investing in stocks in publicly traded companies. Crowdfunding can certainly add an interesting dimension to a diversified portfolio, especially for sophisticated investors. Nevertheless, crowdfunding investments should be approached with the same diligence and intelligence as any sophisticated investo