Real Estate Investor Magazine South Africa July 2014 | Page 20

COVER STORY you will do well to do your research and learn the rules of the property investment game. Read books, research strategies online, attend conferences and seminars – learn from the greatest players their secrets and attitudes - and distil from these resources classic investment principles. “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do” - PELE However, don’t simply passively absorb information. You have to apply these principles to each unique situation, and that means thinking for yourself. Once you understand the rules of property investment, you can play the game intelligently, and then you can start discovering ways to play better than anyone else. “the most valuable piece of real estate you will ever own is the six inches between your ears” Some say that soccer is The Beautiful Game because it is the only sport with no fixed method of achieving the goal. It is exactly the endless possibilities to create opportunities, innovate and achieve ever greater feats – to discover how far you can take your level of skill - that are so enthralling about soccer. In other sports, some players may be better than others, but they all play in exactly the same way. In soccer, every player brings their own unique style onto the pitch. Similarly, in property investment, you can – and should - bring your own unique approach to the game. As Dolf de Roos reminds us, the most valuable piece of real estate you will ever own is the six inches between your ears. This is where out-of-the-box thinking occurs and real opportunities are identified. Property investment is a great game: it is exactly the endless possibilities to create, innovate and achieve ever greater feats that are so enthralling about property investment. Property investment offers endless scope to challenge yourself and find out how far you can take it. It is an infinite canvass for applying knowledge, trying new things, coming up with smart ideas, and finding new ways to do it bigger, better, faster and more cost-effectively. 18 July 2014 SA Real Estate Investor “You have to learn the rules of the game. And then you have to play better than anyone else.” - ALBERT EINSTEIN Lesson 3 - Have a game plan, but be flexible A “game plan” is a strategy – an action plan - for attaining a goal, based on an objective assessment of strengths and weaknesses and a thorough knowledge of the playing field. Soccer teams don’t simply run out on the field, kick the ball aro [