Real Estate Investor Magazine South Africa July 2014 | Page 15

UPFRONT
art galleries, artist studios, retail spaces, offices and
artist studios.
“Maboneng has been a massively successful first
project for Propertuity,” says Jonathan. “Our company
prides itself in being a leader in urban regeneration
through the development of properties and urban
spaces to create fully uplifted neighbourhoods. The
development of the Maboneng neighbourhood has
attracted over 1500 new residents and workers into the
inner city in less than five years, and has significantly
raised the prof ile of inner cit y Johannesburg.
Furthermore, over 50 new successful retail businesses
have made Maboneng their home. We feel that
Maboneng stands as a working model for regeneration
and is testament to the effectiveness of our approach to
neighbourhood transformation.”
He adds t hat Proper t u it y ha s a long-ter m
commitment to the development of Maboneng and
are about to release the Propertuity PLUS plan for
Maboneng 2020, but are also looking for opportunities
to partner with landowners in other cities to spread
the urban regeneration movement further. “In terms
of further developments in Maboneng, we are highly

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focused on the expansion of the residential portfolio
this year, but are also working on a number of projects
that will see real neighbourhood amenities brought
to the area. We are also investigating partnerships
nationally and on the continent.”
Jonathan is upbeat about the future of mixed-use
developments: “Mixed-use property is key to our model
in that it creates sustainable local economies. Mixeduse properties are crucial to fostering an urban lifestyle
and culture. Given that space is at a premium, urban
living will only become more popular.”

RESOURCES
Propertuity
The Maboneng Precinct