Real Estate Investor Magazine South Africa February 2016 | Page 64

BOOK REVIEW

Donald Trump
and the Pursuit
of Success
“Never Enough”
by Michael D’Antonio
BY NEALE PETERSEN

A

sk Donald Trump about
his hair and he will
probably invite you to
pull on it. Love him or hate him
Donald Trump is America’s (and
the world’s) most well - known
and infamous real estate mogul.
From starting as a Broadway
showman who was a regular on
the New York club scene before
becoming a property developer
and being mentored by scoundrel
attorney Roy Cohn, his successes
in real estate development, hotels,
casinos, airlines, beauty pageants,
reality TV show ‘The Apprentice’,
writing books and public speaking
has brought him fame and wealth
in abundance. More importantly,
he has succeeded like nobody else
in converting his celebrity into
profit. He has mastered the media
through turning publicity into
billions.
After dabbling in politics for years
Trump has recently announced that
he would be seeking Republican
nomination for President. He has
now become one of the leading
candidates for president of the US
after initially being written off as
a political joke. Trump has stirred
up so much controversy with his
outlandish and brash statements
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FEBRUARY 016 SA Real Estate Investor

READ THIS BOOK
‘Never Enough’ supplies
the answers as to who
Donald Trump actually
is. He is a promoter,
dealmaker, builder,
performer, negotiator
and politician who pursues
success with a drive that
borders an obsession and
that has given him all the
wealth and fame he desires.
managing to convince people into
accepting him as a prime candidate
for US president.
“Never Enough” reveals Trump’s
successes, failures, scandals and
triumphs and charts his rise to
power. He is a firm believer in the
Norman Vincent Peale philosophy
that encouraged optimism as a
solution to virtually all of life’s
problems. He is also a believer in
guarding against a downside, which
is the paradox of his personality. He
declares himself a winner but also
expects conflict and criticism. He
also believes his blatant honesty
gets him into a lot of trouble.
The public trials and tribulations
of his marriage to his first wife
Ivana Trump, his second wife

Marla Maples and his current wife
Melania Knauss also shaped his
penchant for beautiful woman as
a means of success and failures in
both business and relationships.
He is an outrageous self-promoter
who is not shy to talk about success
on stage as he did on multiple
occasions before he delivered
political speeches. He pockets
anything from $100,000 to $1
million per appearance for business
advice dispensed at seminars.
Trump often shares the stage
with self-help guru Tony Robbins,
sharing information on money
while Robbins focused on power
(Many of them landed up with
legal troubles for events that were
hosted promising high results).
He also authored a number
of books and his first one ‘Art of
the deal’ was for business people
looking for advice while he also
wrote `Trump; How to get rich
and Trump: Think like a billionaire.
Many of the books promoted his
branded products and eventually
his own reality TV show ‘The
Apprentice’ became a huge hit for
him earning him millions of dollars
in the process.

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