Real Estate Investor Magazine South Africa December - January 2014 | Page 70
LONDON
BY MIKE SMUTS
Looking At London
It’s full steam ahead in 2014
S
o it ’s of f ic ia l (even i f somewhat
unbelievable). The year that was 2013 is
drawing to a close and London’s Christmas
preparations are in full swing. Decorative lights
have been switched on, ice rinks are popping up
all over the capital and luxury department store
Harrods has unveiled its annual show-stopping
window display.
And “British steam train” is perhaps the perfect
analogy for the London property market over the
past few months.
in the housing market have mutated into
speculation as to whether we are on the cusp of
another housing bubble?
Most risks faced by the London property market,
most particularly around Eurozone default, have
receded over the past two years and the market has
steamed ahead – pun entirely intended.
Bubble trouble?
Every year the exclusive Knightsbridge store
pulls out all the stops to put on a lavish display,
attracting thousands of wealthy shoppers from
across the globe.
Average prices for prime central London
property are over 60% higher than in March
2009 and have risen by 7% in the last 12 months.
Between September and October alone, average
asking prices soared by 10% from £493 748 to
£544 232.
Three of the large national estate agencies have
already published their forecasts and the rest will
shortly follow suit.
For 2013 the iconic London shop has been
inspired by the classic British steam train, creating
a magical Harrods Express that reportedly took
50 people over 500 hours to build and features,
among other glamours, an £80 000 evening dress
dripping in jewels.
70
Yes, that’s right! Fifty Thousand Pounds.
And, of course, precisely on cue, media
scepticism over whether there could be a recovery
December January 2013/4 SA Real Estate Investor
Another sure-fire indication that the year is at an
end is the barrage of property predictions for next
year coming from the market.
There is still disagreement on past performance,
let alone future performance, but the good news
is that all dispel the theory of another housing
bubble about to burst, pointing out that mortgage
lending, and as a result, transaction levels, remain
far below the heady peak of the 2007 property
boom. All also agree that prices will continue to
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