Real Estate Investor Magazine South Africa December - January 2014 | Page 50

TAJ RESIDENCES CAPE TOWN

ADVERTORIAL

TAJ RESIDENCES
Cape Town Design Capital 2014
The executives smart investment choice
Innovative Executives are once again on the lookout for smart
investments as we head towards another key milestone in
Cape Town’s history. Yes, we will soon be celebrating Cape
Town as the Design Capital of the World in 2014.
A trend and contagion are emerging amongst those that have
an eye for and understanding of overall real investment value.
Residential property in the heart of Cape Town is enjoying
increased interest, but this time, it is evident that strategic
thinkers are not only considering location and convenience
networks as the key elements of their property choices.
Within 50 meters of Parliament, in the heart of the Mother
City, the Taj Group has created 20, luxurious opportunities
for select executives, to own a sectional title ResidentialBusiness unit within the Taj’s flagship 5 star hotel. Situated
in the Urban Development Zone “UDZ”, a precinct designed
to encourage and stimulate value creation; this provides
compelling tax advantages to qualified buyers.
For years business men and women have travelled and lived
in hotels around the world and have adapted their choice of
residence as and when new trends, products and services
emerge. The offer of the Taj Residences is a unique and
select response to a change that has emerged from the trend
of leading corporate and public sector executives, wanting the
use and experience the comfort of both a home and business
base, during their frequent travels to Cape Town. Increased
interest is also coming from entrepreneurs, international
boards of investment and trade delegations all focussing on
Africa and what is offers the international community.
The austerity buzz word is also jigging people’s thinking
towards trying to maintain standards but at the same time
identifying areas of saving. The convenience one stop
shop, live, work and entertain destination facilitates these
economies of scale, as the cost of travel and inconvenience

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is ever increasing. This trend is a natural progression in the
market which started a few years ago with the increase in
sectional title, rental pool products and boutique hotels that
we now see today.

VAT and Urban Development Tax advantages can reduce
the effective price by up to 55% of the purchase price over
a 10 year period. The option of renting or owning parking is
available which is also coupled with a valet service.

What differentiates the TAJ Residences is that it affords the
owner the advantages of opulent inner city living and the
ultimate comfort and convenience to relax and conclude
business, knowing that the Taj Hotels unique facilities are part
of the owner’s home. The variety of facilities include in-house
restaurants, bars, butler, chauffeur and shopping services,
gym, pool, the famous Jiva Spa, luxurious lounges, business
meeting and conference facilities, to mention a few.

The Taj Residences don’t offer a traditional rental pool option
but offer a preferred one on one rental contract with the Taj
Hotel, where each investor can tailor make their own contract
to suite their own personal requirements. Each residence is
however an investment opportunity that offers attractive long )???????????????????????????????????????????????)????????e????????????????????????????????????()
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