Real Estate Investor Magazine South Africa December / Jan 2016 | Page 49

STRATEGIES

Corporate Real Estate (CRE)

Building the Tenant Power Base
BY MALCOLM HORNE

C

orporate Real Estate aligns property strategy
to business strategy, creating opportunities
for innovation within a real estate portfolio,
and enhancing business functions. An effective CRE
strategy needs to achieve four key outcomes
1. Engage with Stakeholders
It is important to engage with a variety of stakeholders,
in both the private and public sectors. One of the keys
to building a better partnership between landlords and
tenants is a mutual understanding of the value creation
specifically generated by the tenant and their lease.
For instance, how many tenants can quantify the
contribution of their lease to the investment assets
within their landlord’s portfolio.
2. Relevant, accurate information
It is also important to analyze and understand rel ]